Pursuit of New Value

To highlight the value of CITIZEN’s core technology, the light-powered Eco-Drive, a total of eight concept models were unveiled between 2009 and 2012. The models were selected through an in-house competition. The only rule was that they had to be 'powered by light.' With no other restrictions, designers were free to propose new products from a completely blank slate. The models were announced on a grand scale at BASELWORLD, the world’s largest watch fair held in Switzerland, drawing significant attention. Furthermore, the initiative did not end with the unveiling of the concept models; efforts were made to mass-produce them with their original designs as much as possible. Four of the announced models were produced in limited quantities, and their technology and design codes had a major influence on subsequent models.

Evolved Watch

The RECORD LABEL 1984 chronograph is a modern refinement of CITIZEN's first multifunctional analog quartz watch with three motors, the 'SPORTE' series, which was released in 1984. While retaining the unique atmosphere of 1980s watches, it has been updated for practicality and environmental consideration by adopting a light-powered movement.

Simple yet Distinctive

PROMASTER is a brand for professionals on land, at sea, and in the air. In particular, diver's watches, which are designed for sea professionals, must meet strict standards set by ISO 6425, including high water resistance, a unidirectional bezel, visibility in the dark, and shock resistance. The product introduced here was born from the family model project of the 'PROMASTER AQUALAND 200m,' which was released last year to great acclaim. While inheriting the case lines and rotating bezel design, this ISO-compliant 200m water-resistant diver's watch adds new value with a GMT function and titanium material. In addition to the PROMASTER mission of functionality, durability, and safety, the watch was developed with a focus on the visibility and operability most needed in a diver's watch, and it won the Good Design Award in 2019.

The Ignition Point of Innovation

The Santama Project (tentative) began with a call from the design magazine AXIS. The director of AXIS had many opportunities to ride the Seibu Line for a special issue, and upon looking at the map again, noticed that three companies—Bridgestone (Kodaira), CITIZEN (Tanashi), and Hitachi (Kokubunji)—are located in close proximity within the Tama region. The idea was that by having companies from different industries that are geographically close collaborate, they could generate new ideas and help solve local issues. The first meeting was held at Bridgestone, the second at CITIZEN, and the third at Hitachi. Incidentally, the project name will remain tentative until a concrete goal is decided.

Visualizing Precision

The newly developed mechanical movement Cal.0200 is a next-generation movement that achieves a high level of aesthetic quality by leveraging the technology and expertise of Manufacture La Joux-Perret S.A. (La Chaux-de-Fonds, Switzerland), a subsidiary. It was born from the fusion of Japanese and Swiss watchmaking cultures. The classical mechanism of center two hands with a small second reflects the developer’s strong desire to express a beautiful gear train that adheres to the origins of the watch. The design and assembly are carried out by CITIZEN, while the exterior decoration utilizes the advanced and diverse decorative techniques possessed by La Joux-Perret to the fullest. This is how the development of this movement began.

A Century of Passion

In June 2024, at Kudan House in Chiyoda, Tokyo, we held THE ESSENCE OF TIME, an event celebrating the 100th anniversary of the CITIZEN brand. Marking a century since we created the first pocket watch to bear the CITIZEN name, the project was advanced by members gathered from across departments to connect the past 100 years to the next 100. In particular, designers played a central role in the creative fields of concept development, exhibition composition, and content production.

Dynamic Shapes and Meticulous Finish

In the Series 8 collection, model names are composed of three-digit numbers starting with 8, in line with the brand name. The second digit represents the portfolio: the smaller the number, the more modern the model; as the number increases, the design becomes sportier. Following the 870 and 880, the development theme this time was the '890,' the sportiest model in the Series 8 collection.

Simplicity in Many Functions

The PROMASTER AQUALAND is a diver's watch series equipped with a depth gauge. Under the concept of creating a diver's watch that embodies both the 'inheritance' and 'evolution' of AQUALAND, we revisited the fundamental concept of PROMASTER and developed a genuine diver's watch that expresses many functions in a simple way. In a broad market where minimal designer watches and impact-focused designs coexist, this model can be called a new standard, thoroughly pursuing functionality, durability, and safety to withstand harsh environments. Its high functionality and design have been recognized, earning it the Good Design Award in 2018.

Live On

“Designing Emotion” is CITIZEN’s design philosophy, born from a project started in 2016 to explore what makes CITIZEN unique. ― A watch exists alongside emotion. The excitement at first glance The gentleness you notice when you touch it The sense of security when you put it on your wrist The joy you feel when you glance at it in a quiet moment The affection that grows as you spend time together The indescribable emotions deep within your heart Resonating with the wearer’s feelings, Awakening latent emotions— That is the design we strive for. ―

Feeling Time

Since 2016, CITIZEN L has been developing products with the theme of “sustainability.” A new project was launched to propose a model that symbolizes the concept, as a new kind of luxury watch that combines an “ethical” approach with jewelry design.

Origins to Future

On the occasion of CITIZEN’s 100th anniversary, CITIZEN designers themselves set out to explore what makes 'CITIZEN Design' unique. By studying past models and consolidating the insights gained, they articulated these as 'design sources.' This project, which spanned about five years and included objective analysis by external advisors, is introduced here.

Challenging Design

Throughout its history of over 100 years, CITIZEN has produced numerous world firsts and world records. This article introduces epoch-making products that have pioneered new possibilities for watches by incorporating the technology of each era.

Play, Learn, and Create

This project was launched to help families with children, who have been spending more time at home due to the COVID-19 pandemic, enjoy fun time together at home. It was born from a bottom-up approach, with employees raising children gathering voluntarily to share ideas. Even now, after COVID-19 has been downgraded to Category 5, we continue to share craft ideas on social media that allow children and adults to enjoy time together at home under the concept of 'Play, Learn, and Create Instantly.'

Simplicity through subtraction.

Series 8 originally debuted in 2008 as a collection. Its distinctive feature was an innovative 8-part case structure for the time, based on an urban and modern concept. The collection was temporarily discontinued in 2014, but in 2021, eight years later, the new Series 8 was relaunched. Simple and modern. Simplicity through subtraction. While inheriting the design concept known as the 'aesthetic of subtraction,' the brand has restarted as a mechanical watch that combines the specifications and presence demanded today.

Feeling Nature

Since I have been involved with CITIZEN L since its launch in 2016, we have undertaken various initiatives from a sustainable perspective. Recently, with the increase in remote work and people seeking a more relaxed lifestyle, I felt the need to create something that fits the new lifestyle of women. Then, when I was thinking about the next new creation, I came across the word 'biomimicry.'

Subtle Grace

At the time of its release, this model achieved the goal of having the 'world's thinnest movement,' and its design incorporates 'delicacy' throughout. From the perspective of a watch as something to be worn, evolving to become thinner is, in a sense, inevitable. On the other hand, miniaturizing and slimming down the mechanical design requires advanced technology, making the parts and their assembly increasingly delicate. The design of this model, which highlights such a delicate mechanism, is unified in its image and takes on a very refined form. Even the simple, streamlined case features fine chamfering, and one of the indexes is expressed with two grooves, with twice the usual attention to detail, making it exceptionally delicate. Delicacy is also a sign of meticulous craftsmanship, which can be seen as a mark of intelligence. Viewers unconsciously sense this intelligence, and by wearing the watch, one may feel a sense of intellectual satisfaction. The way the thin frame glimmers as it peeks out from the cuff evokes a sense of mature intellect.

Sense of Reliability

This model was developed as the highest precision watch, representing the pinnacle of CITIZEN’s precision technology at the time. Rather than following the trend of the era for slim and simple designs, it features prominent indexes and hands for outstanding legibility, allowing you to check the accurate time at any moment. Additionally, the case lugs are boldly constructed with edges and slopes, resulting in a design that stands out on the wrist, even in an era when understated, simple designs were mainstream. Overall, it combines high precision and a sense of luxury, making it a highly satisfying watch and a representative model of CITIZEN from that era.

The 'Beauty' of Machining

This 'Crystron Mega' is a model released in 1976. At the time, there were no highly precise CAD-based cutting machines like we have today, so it is easy to imagine that the skills of many experienced craftsmen were essential in the production of exterior parts. Upon closely examining the shape and each part of this watch, you can see that even the smallest components are meticulously processed and finished. Even the indexes, for example, have tiny steps that require high machining precision and feature 'black printing' likely added to improve legibility—there is no sense of compromise anywhere. Looking closely at the case shape, you can see bold curves in some areas and sharp, straight-edged cut surfaces that beautifully accentuate the lines. This suggests that the watch was manufactured with a deep understanding of the 'beauty' created by machining. The top surfaces of the case lugs and dial are decorated with sand-blast-like patterns made using metal molds, making the stainless steel surface look lively. It's as if the pattern is calling out, 'Look at me! Look at me!'

Subtraction

As a form that further accentuates the watch equipped with the world’s thinnest analog quartz movement at the time, meticulous treatments and design processes that make the watch appear even thinner—many of which are too fine to be recognized by the naked eye—have been applied throughout. This is a subtractive design that does not compromise thinness. The height of the fitting between the glass and the bezel has been minimized, and the glass itself is as thin as possible. On both sides of the applied index, which has a protruding cross-section, there are extremely fine cuts that are indistinguishable to the naked eye. Additionally, the case is designed to make the side surface as thin as possible, and by aligning the outside diameter of the bezel and the case, the number of ridges forming the exterior is kept to a minimum. Each of these is a very fine design detail, but together, these small refinements create a sense of precision in the watch’s appearance. Through the accumulation of such minute details—so fine they cannot be distinguished without a magnifying glass—and calculated minimal design treatments, the form expresses the ultimate thinness.

FIVE FACES

In the early 2000s, when travel demand was increasing worldwide for both business and personal purposes, this watch was introduced as the world’s smallest quartz world time watch at the time. The watch, featuring five distinctive dials, was created with the idea of allowing users to instantly see the time in different cities at a glance. Targeted at female users, the “Five Faces” arranges its simple yet sharp bangle-shaped case vertically. The delicate sheep leather strap not only gives a contemporary and elegant impression, but also offers excellent comfort, making it both a functional watch and a modern accessory. The impressive "Five Faces" is a practical tool that tells the time for each “face,” serving as a world time teller for everyone.

Gap

At first glance it looks like a simple dress watch, yet the design quietly hides many Japanese elements. While the watch itself has Western origins, this model expresses individuality by reflecting Japanese culture in its design. The case, composed largely of straight lines, evokes the meticulous craftsmanship of Edo-period carpenters; the seemingly plain white dial is subtly carpeted with the auspicious Shippo motif like decorative washi paper; the bracelet links recall roof tiles—overall wrapped in an old-fashioned Japanese aesthetic rather than contemporary “TOKYO.” Yet inside beats high-tech radio-controlled functionality—an intriguing gap, an element of surprise. You can enjoy both the convenience of a high-tech watch and the visually rendered beauty of Japanese tradition at the same time. From this precision machine dressed in kimono, you can almost hear a quiet voice saying, “This is what happens when Japanese people make a watch.”

The Essential Role of a Watch

A watch, as its name suggests, is an instrument that marks the passage of time. This model focuses on how to make that time as easy to read and as beautiful as possible. Not only are the shapes and finishes of the hands and indexes, and the large, highly legible date display carefully considered, but the case and bezel are also composed of multiple surfaces that are skillfully combined. This results in a beautiful finish from any angle, thanks to the way they reflect light. In the case of a three-hand layout, which can often appear monotonous, the power reserve indicator positioned at 10 o'clock adds a distinctive touch and expresses individuality. The symbolic emblem on the case back provides a sense of satisfaction to the wearer, while the case size and the way the lugs are shaped ensure a comfortable fit on the wrist. The design fulfills the essential role of a watch worthy of the name The CITIZEN. Elegant and refined, this is a timepiece exuding luxury.

Enhancing Edge Appeal

To express one of the product concepts, 'a sense of speed,' chamfers that create a slim appearance and edgy profiles are used extensively. The multifaceted case, which looks as if it has been shaved down with a sharp blade, is especially striking and possesses a unique originality unlike any other. Details that could only be achieved through 3D software design are found throughout, and the designer’s individuality is evident even in the smallest details, such as the sub-components that use many corners, slopes, and tapered lines to match the case image, as well as the dial, hands, and fonts. Special attention has been paid to the arrangement of the edges of the ridges and the profile edges. Compared to the case, the metal band has a somewhat more subdued design, but this makes it feel more comfortable on the wrist.

Visual Presentation

While thinning a watch can have a significant technological impact when it "fulfills its functions," it also imposes design limitations due to the need to "eliminate elements." This model overcomes the strict dimensional constraints of being the thinnest light-powered watch, achieving a form that fully embodies both functionality and decorative appeal. The case uses a composite material called cermet, and both the bezel and case back are sandwiched with binderless cemented carbide, which is hard and highly corrosion-resistant. The joining surfaces of the parts are designed with recesses and protrusions. This structure suppresses the overall thickness while increasing strength, and by adding slopes to the upper and lower side surfaces of the case and the tips of the lugs, it creates a visual effect that makes the watch appear even thinner. The indexes and radial pattern printing on the dial are thin and long, with the top and bottom of the print tapering, creating an effect that blurs the outline of the outer and inner diameters. This design symbolizes that the watch is powered by "light" and also helps prevent a decrease in light transmittance due to increased printed area. The hour and minute hands feature both polished and matte finishes, utilizing the blackout effect of the polished surface to make them appear thinner than their actual width, creating a smart look that matches both visibility and the case design. This is a thin model where you can sense the effort to "captivate" in every detail.

Connecting Forms

A watch that links to your smartphone via Bluetooth®. While it retains the essence of a timepiece that tells time, its invisible Bluetooth® functionality is expressed through its form, making it feel as though it connects us to our smartphones. The case shape is both sharp and smooth. The sides of the case are boldly trimmed, leaving a thin hairline surface that expresses thinness and a sense of edge. This thin hairline surface connects to the gentle curve of the soft lugs, and the flow of this surface evokes the image of a smartphone. Amidst the sharpness, there is also a soft and gentle impression. The glass, used widely like a display, and the cut glass further enhance its advanced look. The dial concentrates its displays at the 2 o’clock sub-dial, but the information is well-organized, and the matte finish ensures excellent legibility. Despite its complexity, the dial is organized and uniquely balanced, giving the impression of a high-function, new kind of 'instrument.'

Structural Digestive Design

This diver's watch is a model that took on the challenge of how to give an attractive design to a core that is engineered to withstand depths of 1,000 meters and reliably function in such harsh environments. In other words, the major challenge was how to use design to bring together the 'stacked box structure and form'—resulting from the addition of a bezel misoperation prevention mechanism to a case that must already be thick to withstand high depths. When viewed from the side, the use of polished and matte finishes ensures that the eye does not focus on any one area, and the insertion of black components prevents the watch from appearing as a thick mass. Additionally, by making the outer circumference of the bezel a slope that spreads downward and the underside a reverse slope, the watch avoids looking like a rugged metal block and instead gives an organic, almost sea creature-like impression, reminiscent of a turban shell or sea anemone. This is a good example of design and function fusing together, giving a diver's watch a marine organism-inspired appearance.

The Power of a Single Motif

The design theme of this model is, simply put, the hexagon. The hexagon is a shape reminiscent of the quartz crystal in quartz watches, making it a perfect design motif for cutting-edge quartz watches of the time. The dial is composed of a large digital section and a modest analog section, resulting in an extremely simple expression. Even the LCD segments of the digital display use numerals made up of hexagons, and the shapes of the windows for both the digital and analog sections follow this motif. Even the small dot shapes used for function indicators are hexagonal... This thoroughly applied motif not only gives users a sense of familiarity but also clearly defines the character of this watch. As a result, it serves as a good example of how such a motif can also improve functional visibility. When a design motif is present, delicacy is required in the design process. If it is too literal, it can feel cheap; if too weak, the design concept becomes unclear. In this respect, this watch maintains consistent details based on a single motif, from the overall form down to the smallest parts, achieving a sense of unity without sacrificing functionality or legibility. Skillfully unifying the entire design around a single motif in this way is an important element of the design process.

Straightforwardness

As digital displays became widespread, moving beyond the era when analog watches with rotating hands were mainstream, the skills required of watch designers became increasingly graphical. When it comes to hybrid models that combine analog and digital, the challenge becomes even greater, as both characteristics must be fully expressed. Digital displays, with their segmented numerals, naturally lead to linear and angular forms, but this model is especially square in design. It features an array of straight lines, as if everything were drawn with a ruler and compass, and this consistency brings a sense of unity. In the design process, the one thing that cannot be changed is the digital numerals built into the movement. By aligning the overall design with the linear feel of these numerals, the result is a unified design without any sense of incongruity. The precise, linear motion of the second hand, which ticks step by step, combines with the visual speed suggested by the straight lines, highlighting a straightforward emphasis on functionality.

Thin Bezel

A unique design that's unforgettable at first glance. This model, equipped with the then-trendy Ana-Digi movement, cleverly turned the constraints of the movement's shape into a distinctive design feature. Despite its multifunctionality—analog, digital, and sensor—it has a compact appearance and a design that looks 'thin' even from the front. This is achieved by the thin bezel of the case, as well as careful design details such as the surface composition and the band attachment structure. Although the design is inspired by an aircraft cockpit instrument panel, it still achieves a light and airy impression. The asymmetrical shape, which might otherwise feel awkward, is well-balanced thanks to the thoughtful placement of sensors and nameplates. Even now, it continues to sell and has been a long-selling model for over 30 years.

A Shape from the Future

The word that best describes this model is probably "futuristic." At first glance, its distinctive form evokes the cockpit of a spaceship, yet it was designed in 1984, over 40 years ago. Despite being a watch from the past, it exudes a sense of the future. It brings together various functions and elements in a harmonious way, and while the design is unique, it still feels simple—a watch packed with mysterious qualities. The sense of simplicity may come from the bold, sharp forms and pronounced edges. The unwavering, clean lines and the pleasant transitions between crisp surfaces unify the complexity of each element, creating a sense of cohesion. Another charm of this model is the sense of "familiarity" and "cuteness" within its sharpness. The large, rounded cutouts and speaker section that appear among the straight lines, the gold and red accents used only for the CITIZEN logo and the REC lettering, and the subtle deviations from the overall monochrome scheme all contribute to its lovable character. The watch features a groundbreaking function for its time—the ability to record and play back six seconds of audio. By clearly separating the VOICE and TIME functions, the layout is both functional and visually impactful. This watch possesses a futuristic form that remains relevant today, along with uniquely charming details.

The Truth of Achieving Balance

This model gives no sense of the busyness that is often the fate of multifunctional watches; instead, it feels refined, as if its styling has been mastered. Despite being packed with features—a slide rule, three sub-dials, and three LCDs (six displays in total)—the design remains well-organized from every angle. When you try to read each display, none of the markings interfere with each other. Rather than simply adding aviation watch-like touches, the focus is on composing the functional displays with utmost beauty. While this may seem like a paradoxical approach, it might actually be the most straightforward way to express the functional beauty and dignity of a cockpit.

Flash Surface Form

Metal band watches are typically composed of separate parts for the watch body and the band, and their designs are often distinct. However, this model features a thin metal plate band that covers the watch body, resulting in a unique design. By constructing it from a single solid metal plate, it achieves a completely flush surface with no recesses or protrusions, providing a smooth feel to the touch. To further emphasize this design, a vivid red polyurethane material continuously outlines the outer edge, highlighting the sense of unity between the case and the band. The red polyurethane accent is not only a design element but also serves a functional purpose by protecting the areas that come into contact with the skin, making this model a true fusion of technology and beauty. In addition, the solid metal plate exterior is under tension on the outside, creating a space between the wrist and the watch, which provides a new level of comfort and a visually stress-free wearing experience. For time display, instead of the conventional flat digital display, a pseudo-three-dimensional representation is used, achieving a digital expression that conveys a sense of advanced innovation.

Fusion of Analog and Digital Ver.2.0

To put it simply, this watch is a "watch that demonstrates a new relationship between analog and digital." It can also be seen as a challenge to refresh the busy impression often associated with digital watches. In 1978, CITIZEN released the "Digi-Ana," the first domestically produced combination watch in Japan. Early combination watches featured a layout where the digital and analog displays were independent. Later, integrated designs with digital displays beneath the hands became mainstream, and this model’s LCD layout follows that type. The standout feature of this model is undoubtedly its digital display shutter function. Normally, it can be worn as a simple three-hand watch, and the digital display can be called up only when you want to use functions like the calendar or chronograph. As the name "shutter" suggests, the LCD opens and closes gradually from top to bottom, creating an attractive effect. This model pursues the best of both worlds: the simplicity and luxury of a watch, and the functionality of digital. If the always-on combination watches, which create a mechanical and busy design reminiscent of cockpit instruments, represent the first generation of "fusion of analog and digital," then this model, which blends the LCD into the background except when needed to achieve both simplicity and luxury, could be called the second generation.

Refined Materials

Although this is an epoch-making model that uses a light-powered cell as the energy source for the watch, the design is carefully packaged without excessive emphasis or decoration. Presumably, due to the technological limitations of the time, it was impossible to hide the solar cell, so the designers took a reverse approach and incorporated it boldly into the dial design. The exposed solar cell itself becomes an attractive feature. While the bezel adds an accent at the 12 and 6 o’clock positions, the case is kept to subtle adjustments—such as the connection with the band and the angle of the lugs—so that the dial stands out even more. Designers are sometimes compared to chefs, and this is a fine example of making the most of a challenging ingredient. In that sense, the approach is somewhat reminiscent of Japanese cuisine, which values the natural qualities of the ingredients.

Harmony of Function and Design

In order to realize a special power generation method that generates electricity from the temperature difference between body heat and the outside air, the upper case body features structural innovations for cooling and lowering the temperature. Meanwhile, the case back is deliberately curved to enhance contact with the wrist and efficiently capture body heat, demonstrating delicate attention to functional efficiency. Furthermore, the design skillfully weaves in motifs that symbolically express the function of a 'watch powered by heat,' elevating it to a sophisticated design with a futuristic sense of novelty.

POWER IN THE GLASS

"VITRO" means "inside the glass" in Latin. While this "glass" appears to be completely transparent, in reality, it contains semiconductors arranged in ultra-fine lines that are invisible to the human eye. In other words, this "glass" is a transparent solar cell. To emphasize its transparency, a transparent case back has been adopted, allowing you to see through the case. This is a challenging idea that creates multiple layers within the limited space of a women's model. In CITIZEN products, the connection between technology and beauty is extremely close and powerful. Designers are always striving to challenge new forms of expression that can surprise people by deeply understanding this correlation between technology and beauty, and the solar cell within this glass has become one of the footprints moving forward. We are always imagining the future that awaits beyond this point.

Universality

This is the world’s first model to feature the technology now known as the "ring solar," in which solar cells are arranged in a ring shape. The model name Eclisse is Italian for astronomical phenomena such as solar and lunar eclipses, as well as meanings like "to cover" or "to hide." The solar cell, located in the gap between the glass and the dial, is likened to the diamond ring effect seen during an eclipse. Normally, Eco-Drive places the solar cell beneath the dial, requiring the use of light-transmitting materials for the dial. However, this model eliminates that restriction, making it possible to use a metal dial. The choice of a white opaque painting with polished coating for the metal dial brings a refined texture while ensuring excellent legibility. The case and band have a gentle bulge and a smooth finish that is not overly assertive, resulting in an elegant appearance. The center is polished, while the sides have a hairline finish, creating a flow of texture and a clean look. Overall, unnecessary elements have been removed for a sophisticated appearance, giving a sense of luxury. This is a universal design meant to deliver world-first technology to many people.

Radiant Icon of a Near‑Future

This watch was created as a symbol of the "fusion of technology and beauty," inspired by modern architecture. Its striking design and unprecedented light-harvesting system come together to create a piece of art that expresses the concept of the near future through a watch. The structural combination of sapphire glass on the case side and the metal pillars of the central case is truly reminiscent of modern architecture. It balances the functionality of protecting the movement with the visible beauty of sparkling glass. Rather than a simple three-hand watch, it also features a new expression of the moon phase, symbolizing the relationship between light and shadow that this watch represents. The index design, with its playful focus on the side view, contributes to a flawless overall design. Placing what was once in front to the side—while it sounds simple, positioning the solar cell on the side was a challenge no one had ever attempted before. Thanks to the engineers' efforts, innovative technology and a novel form have come together. This product was introduced to the world with the catchphrase "The Monster That Absorbs Light." This design, which has pioneered the future, absorbs light and radiates it brilliantly, becoming a crystallization of hard work. The attention to each part and the overall balance are beautifully embodied as a single symbol.

Sincere Beauty

The 'Super Deluxe' is a model released in 1958. If you look at Japanese industrial products from the 1950s (Showa 25–34), you will find many practical items that are still widely used in daily life today. It was in this era that this watch was introduced to the world. With its simple and practical appearance, there is no excessive decoration on the case, dial, or small parts, making it look easy to use and clearly reflecting the spirit of the times. If anything, the box-shaped glass, the crown shaped like the tip of a rocket, and the curved case back are three features that add just the right amount of character. The fine case lugs, slender bezel, and large dial diameter all showcase the beautiful attention to detail. The outer edge of the dial is bent, and together with the box-shaped glass and curved case back, it truly embodies 'thinness, performance, and the beauty of craftsmanship.' CITIZEN's sincere attitude is clearly present in this product, giving it an appeal that would make it competitive even today. The gentle reflections from the bent dial processing are also soft and pleasant. From this 'Super Deluxe,' you can feel both the sincere craftsmanship and a gentle warmth reminiscent of human touch.

Round

The center second hand was born in an era when the small second was mainstream. The glass, dial, and hands are rounded at the outer edge and drop downwards, making the center appear thinner, which gives a precise and refined impression. By curving the tips of the hands to match the arc of the curved dial, the distance between the dial and the hands is reduced, improving legibility. The domed case back fits comfortably on the wrist, and the domed crown is gently shaped to rest against the back of the hand. The logo, 'C Citizen Junior,' composed of arcs, still gives a stylish impression today. The round shapes seen throughout the design are made with the user in mind, and the rounded, endearing form never fails to capture the heart.

Accent

My first impression of this watch was that it is designed for women with refined beauty. The design seems to emphasize a smooth flow from the case to the band to create a feminine sense of balance. The ridge on the case lug serves as an accent, combining elegant sparkle and glamour. The indexes are arranged closer to the outer edge of the dial, leaving a wide open space in the center, which gives the entire dial a clean look and improves legibility. The iconic three-star design is well balanced on the dial. I believe that a design with both elegance and quality always feels beautiful, no matter the era.

Bold and Elegant

When viewed head-on, the silhouette is understated. However, as you change the angle, the large polished surfaces begin to shift their expression, as if slicing through the reflected scenery. From the case back, indexes, to the crown, every element is crafted with mirror-like, pristine surfaces. Amidst these rhythmically shining elements, the beveled case back and dial subtly change the speed of light. Had everything been strictly linear, the model might have ended up looking superficial. By skillfully balancing the bold rhythm without overstepping, the result is a refined watch.

Between Flowing and Sparkling

At first glance, this model appears simple, crafted according to the grammar of watch design, but from different angles, it reveals a surprisingly dynamic side. The softly glowing upper surface of the case is a polished spherical plane, while the large sloped hairline surface along the profile is subdued in tones from white to gray. The 1mm-wide vertical surface and the broad lower slope on the side are sharply polished, allowing light to flow across them, and the tips of the lugs feature three chamfers that sparkle brilliantly. In particular, the contrast between the flowing lines of the case sides and the sparkling chamfers at the tips of the lugs beautifully showcases the play of light on this watch. The logo mark, the mountain-shaped cut indexes and hands, and the intricately chamfered window frame also sparkle, standing out in contrast to the matte dial. Additionally, the case back and crown each have separate components, the dial features two applied marks, and even the buckle is a three-part soldered construction—details that show the utmost attention to craftsmanship. These elements hint at CITIZEN's passion for this model at the time, yet the design never feels overbearing. This restraint, in turn, draws the viewer’s attention to the effects of light.

CITIZEN Standard

Aiming to create a watch suitable for the new ideas and lifestyles of the 21st century, the first model of The CITIZEN was launched in 1995 with the concept of "living together." Equipped with a highly accurate movement with an annual deviation of ±5 seconds, it also features comprehensive after-sales service, including a 10-year free warranty, long-term repair support, and a dedicated consultation desk. This model is a symbol of CITIZEN's watchmaking philosophy. The simple form, unaffected by trends, and the refined design that fits any scene or style—both hallmarks of The CITIZEN—are expressed in the distortion-free polished surfaces and fine hairline finishes of the case. The shape and size of the lugs, designed based on data analysis, are optimized for Japanese wrists. For superior legibility, features such as anti-reflective glass coating and thoughtful design of the hands, indexes, and dial ensure the watch is easy to read from any angle. Additionally, with a low-metal allergy specification, this is a CITIZEN watch that is gentle on the wearer. This is a model worthy of bearing the name The CITIZEN, created in pursuit of the true essence of a watch.

The Base Design

This model breaks away from the conventional design of placing an aviation slide rule on a rotating bezel, instead incorporating a rotating ring inside the case and keeping the exterior as simple as possible. This design became the foundation for subsequent PROMASTER pilot radio-controlled watches and has been carried on for many years. It was also the first time that the reception function display for the radio-controlled watch was shown at the "tail" of the second hand, and that a double-layered dial was used for the Eco-Drive, attempting a dial design with a large visible area. These design techniques, now standard, originated with this model. Even though the dial could easily become cluttered with elements like the slide rule and minute track, the use of Arabic numeral indexes at 12 and 6 o'clock makes the time easy to read. The case design expresses a stripped-down, functional beauty without waste. The dial design skillfully conveys both legibility and a sense of precision. By combining a titanium exterior treated with MRK processing, Eco-Drive functionality, and radio-controlled features, the watch is light, scratch-resistant, never stops, and never loses accuracy, providing true practicality for users. This is a model where technology is brilliantly elevated through design, and its influence on CITIZEN's design philosophy is truly significant.

Rhythm in Flow or Streamlined

The design offers a high level of comfort both visually and physically when worn on the wrist. The lines flow seamlessly from the band to the case. However, this does not end in a monotonous rhythm. When the flow reaches the case, the tempo suddenly changes. This ensures that the design does not simply end as a full-flow form, but also firmly expresses the presence of the case. Looking at the overall finish, only the sides are given a polished finish, while the center section, which occupies a large area, features a hairline finish running from 12 to 6 o'clock. This brings out the full appeal of the stainless steel material. Turning to the dial, its silver tone closely matches that of the case and band, which is a major characteristic of this model. By unifying the dial, case, and band in color, the flowing design is further emphasized. The markings on the dial are also printed in white, reflecting a commitment to a consistent tone. Not only the form, but also the color scheme, designed with a sense of flow in mind, is a major attraction.

Intelligence and Strength

A dependable watch that combines the seemingly contradictory elements of smartness and robust physicality—that is this perpetual calendar. The thick, fan-shaped function display and large dual time give the delicate functions a sense of powerful confidence. The vertically oriented styling inspires a feeling of standing tall. Yet, the thick, solid shape is designed to suit even a larger build. Especially notable is the luxurious, glamorous, and thick band; with its long, straight links, it feels more powerful than delicate, despite being a seven-row band. The band tapers to fit snugly around the wrist, reminiscent of a bird of prey that never lets go once it grasps. The lugs are wide in proportion to the case, and although there are only two rows, the lugs are as wide as the band links, conveying both intelligence and strength.

Balanced Style and Function

While featuring a sporty taste, this is not simply a scaled-down version of a men's watch. It skillfully combines eye-catching elegance that makes women want to pick it up and wear it, with reliable legibility. The overall silhouette is a clean full-flow design, and the compact 26mm size offers a timeless style that is not swayed by trends. The seamless connection from the underside of the case and case back to the bracelet ensures there are no sharp edges against the wrist, and the supple H-shaped links fit wrists of various sizes. Despite being a jewelry watch adorned with diamonds and white mother-of-pearl, it also boasts practical features such as 10-bar water resistance, an easy-to-read dial, and a calendar function, making it a watch designed to be cherished by people of all ages for years to come. This is not a watch reserved for special occasions a few times a year, but one that elevates your daily fashion every day you wear it.

Other-Oriented Lens

This model features a multi-faceted, sharply edged case characteristic of ATTESA, while also considering the 'essential elements' required of a business watch. The first of these essential elements is legibility. For example, in hectic situations, being able to clearly read the time is indispensable for a practical (business) watch. In this regard, this model is designed with a highly organized dial, unlike the cluttered dials often found on multifunction watches, making it easy to read the time. Another important element for a business watch is the impression it gives to others. A watch used in business settings must suit the TPO (time, place, occasion). In this respect, this model, with its overall rounded shape, combines the signature ATTESA edges with a soft impression. It is a truly well-balanced masterpiece that fits perfectly into business scenes.

As For xC

A best-selling, long-running model that has led the popularity of xC. Originally released as the world's smallest radio-controlled watch, "Minisol," it was designed with a floral motif. Delicate design touches inspired by flowers can be found throughout the lugs, dial, hands, and more, giving it a soft impression. It is also known for its excellent legibility and comfortable fit on the wrist, making it very approachable. While the case is adorably compact, it also features a bold design with a two-step bezel. Normally, a bezel might appear large, but the pink gold color of the second step stands out and tightens the overall look, so it doesn't feel out of place at all. The essence of this design, which combines delicate and bold elements, continues to be inherited by today's xC.

The Richness

This watch boasts a wide array of functions, resulting in a high-density dial. The well-balanced arrangement of each element allows a wealth of information to be conveyed to the user in a clear and parallel manner. Additionally, the shapes and color schemes of the sub-dials are carefully considered for visibility, and together with the sense of compactness unique to multifunctional models, they visually delight the user. The case is composed mainly of taut curves with few flat surfaces, evoking the maternal fullness of earth goddesses found in many ancient civilizations, symbolizing abundance. The unexpected individuality of this model lies in its evocation of maternal qualities within the highly masculine genre of pilot watches. Rather than simply designing for functionality, the overall presence—from the dial layout to the case shape—aims to evoke a universal image of fundamental richness that resonates with everyone.

Geometry Tension

The layout, composed of overlapping sub-dials on the dial and combinations of border and record patterns, is geometrically organized, giving viewers an intellectual impression. The bezel’s corner shapes are a simple combination of geometric forms—circles, tangents, and conical surfaces. Yet, depending on the viewing angle, they can appear to have a reverse curve, creating an organic feel and adding a unique tension to this model. In a monochrome world, logically combined geometric shapes generate a sense of harmonious tension throughout, expressing the intellectual aspect inherent to watches.

To Be Kind

An all-analog diver's watch equipped with a depth gauge. By making the approachable feel and excellent legibility of analog the key point and trimming away unnecessary functions as much as possible, it thoroughly pursues ease of use to enhance benefits. Cal. B740 simultaneously displays the time and depth—both essential for diving—by means of hands. A depth hand is arranged coaxially with the hour and minute hands, so you can easily read the current depth by the angle of the hands with the same familiar watch sense. Specifically, since each minute track corresponds to 1 meter, you can know the depth by which “minute” the depth hand indicates, allowing you to see at a glance how many meters you can descend. This is effective even in the dark thanks to luminescent hands. There are broadly two types of register rings. One places a knurled cut around the entire circumference so you turn it by catching your finger with friction. The other places about six large blocks that you grasp to turn. This model is the former, and because it has a volcano-like shape, even the pad of your finger catches, making it very easy to turn. Regarding the back shape of the case, the protrusion beneath the sensor is covered with a gentle curved surface for a unified finish. The composition of complex three-dimensional curves also sits very comfortably on the wrist, conveying a sense of kindness.

Secret Touch

If you take a careful look at the parts that make up the entire watch, you'll find a variety of hidden touches throughout. [Dial - Index] Surprisingly, the index color is black. Since the base is also a black dial, the outline blends in. However, when you move the watch, the indexes sparkle, clearly conveying their texture. The contrast with the white luminescence applied to the top surface is striking, contributing to a sharp, linear look. [Dial - Printing] White and silver printing are used selectively. Information that needs to be instantly recognized is emphasized in white, while supplementary details are shown in silver. [Dial - Grid Pattern] You can't see it unless you look closely, but once you notice it, you realize it adds richness to the watch face. Its delicacy gives the impression of a high-tech, reliable watch. [Band] The center and outer links are finished with vertical and horizontal hairlines, respectively. Even though they share the same curved shape, the different finishes create a distinct appearance. The polished end piece further enhances the sense of originality. While the watch incorporates various hidden flavors and elements, they are skillfully blended and harmonized through expert techniques. Each element does not overpower the others, but instead, they complement each other’s strengths. The meticulous attention to detail mutually enhances the overall beauty.

Leveraging the Characteristics of Materials and Technology

This watch has two key features. One is that it uses titanium as its material. The other is that, although the dial is made of metal, it generates power and operates using light. With titanium, it is more difficult to create sharp edges compared to stainless steel, which often reduces its appeal. However, this challenge is overcome through organic shapes and a bold polished finish. The dial generates power by receiving light only through the three sub dials, allowing the rest of the dial to be made of metal. Unique processing further enhances the appeal of the metal dial. By combining the bold polished finish of titanium with the distinctive allure of the metal dial, the overall design is well-balanced and crafted to easily catch the consumer's eye. It is a product that immediately attracts attention and clearly conveys its appeal to consumers.

Rugged Elegance

A watch designed for practical use that combines ruggedness with elegance. The bold, uncompromising case and band shapes, constructed with unwavering lines and free from unnecessary slopes, and the solid feel of the almost entirely hairline finish, all exude a sense of ruggedness. On the other hand, the domed glass that covers most of the case adds a touch of softness to the ruggedness, while the occasional glint of a polished finish amidst the hairline texture brings an elegant allure. Although most of the watch features a hairline finish, it does not feel cold; the fine, smooth texture and the warm gray hue of the titanium give it a refined and elegant impression. On the dial, the boldly sized Arabic numerals and thick bar indexes create a dignified presence. The sub-dials, while intricate and detailed, are easy to read and feature luminescence where needed, showing consideration for the user. The hands and indexes are white, and the dial is black, creating a high-contrast, highly legible design for practical use. It is a tough yet elegant PROMASTER that suits even a mature suit style.

Gentle Details

This model is the first in Japan to use Duratect Sakura Pink, aiming to express the mature and elegant atmosphere of this color. With a new design approach centered on Sakura Pink—a color that suits Japanese skin tones and exudes a subtle yet dignified expression—this model offers a fresh appeal distinct from previous best-sellers in the domestic market. Overall, the design is calm and understated, but the new, never-before-seen color and its elegance invite you to pick it up. The dial is easy to read, with black Roman numerals and hands. By limiting the visible colors, Sakura Pink stands out, giving the watch a simple impression and a dignified individuality. At first glance, the Roman numeral font appears linear, but subtle curves in the details create contrast and express a feminine strength. Additionally, the milgrain detail on the indicator ring softly connects the Sakura Pink case and the dial, creating an elegant sense of unity. The design gently asserts itself without being overbearing, and its careful attention to detail makes it a piece you will grow to love over time.

Uncompromising Craftsmanship

Every single part, from its shape to its finish, is crafted with meticulous attention, making this a masterpiece where you can sense the artisan’s dedication in every detail. The shape and cut of the indexes, the unique design of the day window frame, the magnifying lens over the date display, the font and layout of the logo and mark, the width and length of the minute track printing, the parting line between the case and bezel, the way the surfaces are finished, the box-shaped glass—there is not a single aspect where any compromise can be found. When all these elements come together to form a complete watch, each part harmonizes without overpowering the others. The result is a piece that is both striking and individual, yet exudes an indescribable elegance. This is truly the work of a master craftsman.

Bold and Meticulous

What makes this model so compelling is the way boldness and meticulousness coexist in just the right balance. A case distinguished by generously voluminous planes and a dynamic slope that smoothly connects to the case side has an unadorned, decisive form, and its stylish, streamlined silhouette evokes a futuristic mood. The prominently protruding push button iconically expresses the model’s headline function—its built‑in stopwatch. In contrast to the case’s dynamism, the dial is crafted with a deliberate interplay of density and openness. The comfortable tension between the thick, commanding indexes and the finely detailed minute track stands out, while the distinctive window frame—composed of three facets—feels bold yet meticulously executed, with chamfered corners and an inner slope finished in black. Carefully considered details abound. The green and yellow accent colors within the sub‑dials are restrained in saturation, becoming vivid highlights against the dial’s nearly‑black dark gray. With generous negative space and obsessively refined micro‑details, this thoughtfully balanced watch harmonizes curves and straight lines to exude a sense of futurism—a design that excites the sophisticated wearer.

Like a Power Stone

In August 1973, CITIZEN specially adjusted the accuracy of its first quartz watch, Cal. 8810, which had already been released, from a monthly deviation of ±10 seconds to within ±5 seconds, and launched it in October as a special edition. This model embodies the spirit of the engineers and designers of the time, who wanted to present their own quartz technology—which was still novel then—in the finest form possible. The case boldly features the mainstream cutting techniques of the era, and the dial is made from goldstone. Three cut rubies are set as indexes. The combination of gold hands and ruby indexes floating above the glossy, dark dial gives this model a unique power—almost like a subtle sense of self-assertion—that surely gave its owners a special confidence at the time.

Rethinking

A model that makes you reconsider the possibilities of design through creative ideas. Originally, the movement had sub-dials at 12 and 6 o'clock. By rotating it 90 degrees and placing the push button at the 12 o'clock position, the sub-dials are now at 3 and 9 o'clock, and the calendar, now at 6 o'clock, is incorporated as one of the sub-dials. This design results in a 'three-eyed' chronograph face at the bottom. Placing the push button at 12 o'clock does not interfere with functionality at all. The case shape is also generously rounded, making it very comfortable to wear. This overall roundness is a major feature of the model, giving users a pleasant impression when held in the hand. The black and white contrast of the dial, which leads to the nickname 'Panda,' is also likely due to this rounded case shape. In this way, the shift in perspective of 'rotating the movement' brings a change to the design without compromising the original function of the watch, serving as a good example of maximizing its features. By changing the original concept, it is reborn in a completely different form. This flexible thinking broadens the scope of design and contributes to creating a special character. The nickname 'Tsuno Chrono' is proof of this. Such methods are effective design strategies for expanding the range of universal watch styling.

The Balanced Beauty

This 'World Time' is a model that was sold for overseas markets in the 1970s and clearly showcases the beautiful cutting techniques characteristic of that era. The 1970s were marked by many historical events, such as the 'Dollar Shock' and two 'Oil Shocks,' which had a significant impact on industrial products and daily life. Looking at industrial products, many Japanese products were exported overseas during this period, and CITIZEN also produced this 'World Time' as a watch for overseas markets, taking on new challenges in foreign markets where many competitors existed. In terms of design, the watch body features a simple cut shape, while the functional city names are placed on a rotating ring, achieving a perfect balance between 'simplicity' and 'complexity.' On the top surface of the watch body, there are sharply conical cut surfaces and hairline finishes, while the ends of the lugs, which match well with leather or metal bands, are boldly and powerfully beveled, resulting in an impressive sense of balance. Nowadays, it feels refreshing to see a watch crafted with such simple, visibly machined techniques, which are now quite rare. One cannot help but admire the creators' refined aesthetic and sense of balance that brought this watch to life.

Certainty

This model is crafted from "super hard alloy," a material renowned at the time for its exceptional beauty and hardness, and features a high-precision quartz movement. Leveraging the material's qualities of 'beauty and certainty,' the pursuit of a form that best showcases its brilliant polished finish is evident in the flat surfaces of the case, the sharply defined regular grooves, and the streamlined case lines without lugs. The dial pairs slender, refined indexes with bold, thick hands, resulting in a dignified face design that proudly demonstrates its precision. The confidence that only true craftsmanship can create something beautiful is visible throughout, making this a model with a bold and distinguished character.

Perfect Balance

This distinctive model features CITIZEN’s most advanced quartz chronograph movement of the time, the Cal. 3510. It is a masterpiece that takes on the challenge of a face design that is neither simply angular nor round—a rounded square with no straight lines, achieving the best possible balance, which is extremely difficult to perfect. The case design is also skillfully unified without relying on pronounced bezels or edges to define its shape, showcasing the designer’s expertise. Despite its unusual form, it achieves 10-bar water resistance by using a screw-type round case back, allowing for worry-free daily use. The band is thin with fine pitch links and a free-adjust buckle, making it suitable for wrists of all sizes. In this way, every element is brought together in exquisite balance, resulting in a timeless model that remains appealing even today.

Women of the Era

The debut model of xC in 1996. The concept of Cool, Clear, and Creative is embodied in the sharp case and band shape, as well as the simple dial design. Looking back at the various trends of the 1990s, rather than the so-called "kawaii" or the stereotypical "women = pink" gentle and feminine image, it seemed that women with strong will, both outwardly and inwardly strong and cool, were the trend in fashion and music. That atmosphere is also reflected in this xC. The dial color variations are also lined up with crisp white and black, giving it a unisex design. The sharp and strong design of xC at that time, which gives an immediate sense of strength, has evolved along with changes in women's consciousness and fashion trends, but the core spiritual strength has been consistently inherited in the current xC concept. Through the watch, you can feel the atmosphere of that era and the unchanging spirit that has been passed down from it.

Expression of Elements

At the heart of this model lies the distinctive 'multi-function' as its core 'element.' How these 'elements' have been expressed from a design perspective is reflected in the high level of completion of this watch. The unique configuration, such as displaying the charge level in a fan shape and using its center as the 12 o'clock index, is one of this model's attractions. At the same time, many elements are arranged on the dial and ring in layers and surfaces so that they do not interfere with each other. Rather than superficially expressing the word 'sports' in form, the design is carefully crafted, such as not adding unnecessary recessed or protruding structures, anticipating actual usage situations. The metal band features alternating polished finishes on the connecting links, creating a dynamic sense of individuality. Additionally, by finishing the crown and push button guards separately, the model is characterized, and together with the shape of the push buttons, it invites the user to utilize the chronograph functions. By structuring and expressing the 'elements' of 'function' and 'sports' with a focus on their essence, this model embodies the true spirit of PROMASTER.

Intentional Deviation

When you look at it, you get the feeling you’re gazing at an audio device or something similar. The face, visible through the warm gray glass, has a nostalgic warmth even within its modernity. The large, barely-noticeable curve on the side profile of the case, which avoids a bulky look, and the coarse sand-blast specification on the case top together succeed in preventing the digital-leaning design from appearing cold. As a style befitting the new technology of a radio-controlled watch, and as a style targeting young people, this direction was likely chosen. Although it is a watch, it is not designed in a typical watch-like manner, and perhaps because of that, even though it was released 18 years ago, it still doesn’t look outdated. It teaches us the importance of always maintaining a broad perspective, looking at various products from a design viewpoint, and surveying the world of watch design from above—not just within the watch world. Born from the search for a marriage between the designer’s individuality and the worldview aimed for by the ALTERNA series, this is a style that intentionally deviates from the ordinary. That is the true charm of this watch.

Expansion and Fusion

A watch themed around the pursuit of beauty in a face that expresses time and space. By adopting a ring-shaped flexible solar cell and placing it around the outer edge of the dial, a metal dial—previously considered impossible for conventional Eco-Drive watches—has been realized. This allows for a dial that takes full advantage of the color, luster, and finish unique to metal. Additionally, a multi-function movement with a moon phase has been adopted to maximize these features. Each function is exaggerated and layered to express time and space. Furthermore, by intentionally keeping the case and band design simple, the overall watch maintains a chic appearance despite the complexity of the dial's construction.

A Reversal of Thinking

Taking advantage of the structural constraints of the ring solar system, where the solar cell is placed on the inner surface of the case, this model features a ring shape inside the case that appears to float in midair. The visual effect makes the inner dial and the separate outer ring appear as if they are a single, three-dimensional dial with varying heights. The same stamped pattern is applied from the dial to the separate outer ring, and the indexes are arranged radially, which plays an important role in enhancing this effect. The wide-opening case, freed from the constraints of the dial opening, achieves a surprisingly thin appearance from the side by boldly trimming the back, creating an unexpected effect that differs from the impression from the front.

The Fun of Design

First impression was a strong sense of individuality in the design. Overall, it gives off a wild image, with a shape composed almost entirely of curves, creating an organic impression. Looking at the details, you’ll find an altimeter, making it clear that this watch is intended for mountaineers and sports enthusiasts. With a single push, you can check the direction while measuring altitude, offering excellent operability. The dial features colors and symbols that, despite the multifunctionality, are easy to read and well-balanced in their arrangement. It’s not only playful but also thoughtfully designed. From its atmosphere, you can sense that the designer enjoyed creating this model, and it’s packed with elements that will make the wearer feel happy. This is all built upon a well-considered structure. The playful, organic form matches the use for mountain activities, and will surely boost the wearer’s motivation.

Expression of New Materials

In the 1970s, stainless steel was the mainstream material for watches. The 'black' exterior made from this 'special light alloy' made a sensational debut in the market. CITIZEN’s proactive approach to adopting such new materials ahead of other companies exemplifies the brand’s manufacturing philosophy that continues to this day. Looking at this model from the perspective of 'how to beautifully express this new material,' it is extremely well executed. The modern form, created without a bezel and shaped by a conical design, stands out. The side surfaces of the case are not vertical but are slanted inward, and this sloped design creates ridges with the conical surface, giving the case expressive character lines that are never inorganic, whether viewed from the front or the side. The ridgeline on the back slope of the case is set higher, which helps the case appear thinner and ensures that the various ridges are well balanced. With the main components—case, band, and dial—all rendered in 'black,' the silver color of the polished ring part on the inner bezel serves as an excellent accent, tightening the overall look. The vivid 'orange' applied to the indexes and hands adds a fresh color expression, and together with the modern expression of the new case material, it gives this model a strong impression.

Seamless Minimal

Titanium, one of the most skin-friendly metals for the human body, achieves a high level of 'warmth'—the very essence of its gentleness—through a simple, smooth, and pleasantly soft form that you can feel instantly. Furthermore, the design is stripped of all excess to maximize the other key feature of titanium: its lightness. The band’s cross-section has no edges and rises seamlessly from the wrist, while the entire surface is finished so that you never feel any steps or ridges, expressing the subtle luster unique to metal in a thoroughly simple shape. The slight gap between the wrist and the watch is a thoughtful touch for comfort, reflecting the intent to create unity between the watch and the wearer. While simple shapes often lack a sense of movement, this watch’s band, when worn, has areas where the gap disappears and areas where it is clearly felt, creating a dynamic, ever-changing impression reminiscent of a living body. This model is the result of a thorough exploration of titanium as a new material, making the most of its advantages to provide maximum comfort for the wearer.

Being Protected

By employing various innovations to protect the movement from external shocks, the result is a watch where distinctive design elements come together, embodying an aesthetic of 'protection.' The thick, rugged case, the separately constructed bezel with packing sandwiched in, screws, and end pieces all evoke images of fortresses, shields, and armor—symbols of defense. The watch gives a tough impression, suggesting it can withstand even the harshest environments. What is interesting here is that the word 'ruggedness' can be reinterpreted from the user's perspective as a 'sense of security in being protected.' Because it is so well protected, users feel reassured that it can handle rough treatment, allowing them to use it freely and closely rather than keeping it at a distance. The design greatly contributes to this psychological benefit. This model makes you realize the gap between its rugged, heavy appearance and the soft advantages it offers users, such as reliability and peace of mind.

Captivating Without Revealing

A model with a minimalist, subtractive design, free from ornate decoration. Because of this, both boldness and delicacy are accentuated. The structure, which hides the joints and screws of each part, is so precise that at first glance, you wouldn't realize it has an 8-piece construction. The lugs, making the most of the structure, have a bold, clean, vertically polished shape, with beautiful edges that stand out. While there are many models that showcase their complex construction, this one deliberately chooses not to, exuding a mature allure.

Abstract Movement

This model takes on the challenge of embodying the theme of "wearing clean energy from light." To express the abstract concept of "cleanliness," elements that would complicate the shape, such as the bezel, have been removed. The surfaces are divided within the same plane, integrating functional components into a unified mass. Additionally, when using a multifunctional chronograph movement, as many printed indicators on the dial as possible have been eliminated. Instead, the design utilizes the recognition of shapes through reflections from transparent molded parts, and by layering vapor-deposited transparent components, it creates reflected shapes and shadows. Finally, printing is applied to floating parts, making the print appear to drift within a luminous space, thereby expressing the theme of "energy of light."

Ephemeral Continuum

This model feels like a collection of ephemeral elements. The large, dome-shaped sapphire glass, the gently curved hands that follow its contour, the grayish printing, and the ceramic material that, while shining with a beautiful smooth surface, is actually fragile—all these features give the watch a sense of beauty as a product, yet also evoke a certain weakness and transience. The floating glasses-like parts seem to gaze at you, giving an organic impression. Not only visually, but also through touch, the design reinforces this concept. The silicone band (liquid rubber strap) is soft and feels very pleasant to the touch. This band, with its simple, undecorated surface, gives a clean impression that matches the dial. One of the keywords for this model is the 'light and shadow' created by the three-dimensional dial, but even that light and shadow is fleeting, constantly changing with the moment. The fleetingness of each moment, visible only at that time, and the continuity of those moments, can be said to define this model itself.

Medical Motif

A model approached with a design concept inspired by a clean and transparent medical motif. The organic styling gives it a strong sense of individuality. Translucent textures, which were a trend at the end of the 20th century, are used for the case, band, and other parts. Light is also brought in from the side surface of the three-dimensional crystal, and new ideas are incorporated, such as indexes designed to resemble transparent capsules. In addition, the asymmetrical case between 12 and 6 o'clock causes the dial to tilt slightly toward the wearer when worn, making it easier to read the time.

Tactile Design

This watch is an excellent example of how "function" and "usability" can coexist in a professional diver's watch. For PROMASTER, design must never hinder functionality. Therefore, much consideration has been given to the shape of each part. In addition to the unidirectional bezel ring structure, which is pressed down and rotated from the top, a double lock system that can be easily operated with a lock lever at 9 o'clock is adopted. The crown is shaped for a secure grip, the bezel ring is designed for easy turning, and the parts that touch the wrist have smooth, edge-free details. This watch is also equipped with a special feature: a "bezel ring disassembly structure" that allows users to disassemble and clean it themselves if sand gets inside. Normally, watches—especially diver's watches—should not be disassembled. This surprising feature gives users the satisfaction of being able to maintain their own tool. This model is valuable for achieving both the presence and satisfaction of professional gear, while also providing comfort and peace of mind. If functionality and wearing comfort are perfect, they provide users with a sense of security and comfort, leading to their delight. There are many important points in design, but a product that fulfills all of them is truly worthy of being called "user-friendly."

Affordance Design

This model is equipped with CITIZEN’s standard chronograph watch layout movement, Cal.3510. While various models featuring Cal.3510 have been released to the market with different design approaches by designers, this particular model stands out as a highly sophisticated design that makes the basic operations of the chronograph immediately clear to users at a glance. The placement of the push buttons and the positions of the hands are designed so that users experience no stress when wearing the watch and using the chronograph functions. To ensure that the complex operations of the chronograph can be understood at a glance and to encourage instinctive and unconscious actions, each push button has a distinctive shape and size. The color scheme of the case, the asymmetrical styling, and every aspect of the design are unlike anything seen before. These distinctive shapes, the mechanical component-like forms incorporated into the outer ring, and the four screws visible on the asymmetric case all serve as details that evoke the impression of a 'chronograph' as a 'precision machine,' completing the model’s design.

Inspire

The striking impact of the asymmetrical silhouette stirs an irresistible urge to pick it up. The prominently placed depth gauge on the dial and the sensor at the 9 o’clock position spark the imagination—what if you actually dove into the sea?—and ultimately ignite a genuine desire to own it. This model not only stimulates such subconscious feelings in users, but also possesses the functionality to fully satisfy those emotions. As with any product, not just watches, if you pursue functionality alone, you risk ending up with something bland and lacking in character. This model, however, brilliantly balances functionality with an iconic appearance, even within the constraints of ISO/JIS standards and underwater visibility requirements. As its nickname "Mola Mola Diver" suggests, the model features a silhouette so distinctive that it can be recognized at a glance, yet it never compromises on the functions required of a diver's watch. It truly embodies the designer’s essential role: achieving both practicality and a uniquely attractive appearance.

Showmanship

This model turns the constraints of using a large movement to its advantage, creating a dynamic, deep form that leverages the ample volume to substantiate its functions, resulting in an extraordinary presence. The design, composed of a contrast between black and green, combines beauty with the functionality of a watch. The case uses ceramic material to avoid affecting reception sensitivity, and features a highly glossy, smooth finish that cannot be achieved with plating. The vivid green coil encircling the outer edge of the dial is inspired by the antenna of the first radio-controlled watch. The bezel is placed on the sapphire glass surface, creating an expression as if it is floating, evoking the image of a satellite orbiting, and the motif of the green coil on the dial can be seen from the side, allowing enjoyment from every angle. The hour hand is three-dimensionally bent, and the letters engraved on the disc-type hand rotate, with precisely assembled parts operating in a small space. The way these parts function evokes the excitement of wearing a miniature city diorama on your wrist, offering a sense of fun that brings out the child in the user. Whether or not you are interested in watches, this model is designed to make you stop and stare. Such dramatic presentation is embodied in this watch.

Historical Intelligence and Elegance

The light of the stars was emitted long ago. For example, the light from Betelgeuse in the famous Orion constellation takes about 496 to 788 years to reach us today. In the past, watches were practical tools valued only by the learned, and simply owning one was a mark of distinction. This watch is one of those models that makes us rediscover the true value of a timepiece. The dial tells the grand history that has accumulated since the Sumerian era, and even those unfamiliar with it are captivated by this watch. Analog watches intuitively let us sense both the past and the future from their dials, but this watch, with its precise star chart, even shows constellations that are invisible during the day. It gives the wearer both meaning and romance in owning it. The dress watch-inspired design, which appears slim and thin so as not to detract from the star chart, may seem understated but actually makes a clear statement. The stepped bezel resembles an ancient structure. The delicate cat-like lugs bite into the bezel. The back is cut with a large curve. The slender hands maximize the visibility of the star chart. Each element seems decorative, but by unifying them in gold, the watch achieves a dignified harmony and the tailoring of a historical dress watch. In short, it is a dress watch that wears history.

Designed Impact

As Japan’s first electronic watch, there was a strong conviction that it would become a historic timepiece, and you can sense the designers’ determination to create a design with significant impact. As intended, it became a model that is unforgettable after just one look. At the time, the starting salary for a new university graduate was about 30,000 yen, which was roughly the same as the price of this model. Nevertheless, it gained popularity and left a lasting impact on CITIZEN’s history. Not only was it impactful, but it also featured thoughtful touches such as making the watch appear smaller and thinner, and hiding the crown within the case silhouette—demonstrating that the essential qualities required of a watch were not forgotten, which is also commendable.

No Distortion

Words like “solitude,” “brilliance,” “sharpness,” and “purity” come to mind when you hold this watch in your hand. The polished surfaces and their composition on the case exude a nobility that makes you hesitate to touch it, even for a moment. The insistence on perfectly smooth surfaces has resulted in a case that sparkles like a gemstone. The carefully considered angles of each surface highlight the beautiful contrast of light and shadow, radiating an air of elegance. Such a noble image is achieved because there is absolutely no distortion present. To ensure this lack of distortion, an ultra-hard alloy was used for the material. The use of carefully selected materials and meticulous finishing has resulted in precision surface quality, embodying true functional beauty. Moving your gaze to the dial, its color is jet black. The finish, achieved through painted film polishing, also presents a completely distortion-free surface here. The sharpness is so refined that you can almost feel its keen touch. The hands and the four indexes are diamond-cut, giving them the same sharp, brilliant expression as the case. Here, you find “refined beauty and individuality” backed by “excellent craftsmanship” and “superior quality.”

Form Follows Function

To create a robust watch with water resistance up to 1300 meters, the design features a stable, solid square form. All unnecessary decorations have been eliminated, focusing solely on essential functions. The side surface is made as smooth as possible, and the bezel has large cutouts so it can be operated even while wearing gloves. The front features a rare shape for a non-standard model, with the quarter section from 12 to 3 o'clock (excluding the crown) rotated and copied at 90-degree intervals—this is a distinctive feature of this model. The four screws that secure the glass are also beautifully designed to prevent the glass from popping out when internal pressure rises as the watch surfaces from saturation diving. For visibility in the dark depths where light does not reach, each hand has a different shape, and the dial is designed to match the hands. This design embodies CITIZEN's idea of 'functional beauty,' born from the pursuit of functionality and the elimination of waste for use in harsh environments.

Fusion of Technology and Design

SOUNDWITCH is a digital clock that can also play the radio. By making the main unit and the battery box for the radio detachable, you can use it as a clock while also enjoying the radio when you wish. This versatility is one of its main attractions. The clock body is made of plastic and, while the overall structure is linear, the careful rounding of the corners in the details prevents it from feeling cheap. Additionally, there are thoughtful touches for operability, and even as it incorporates new technology, the know-how from wristwatch design is evident in its user-friendly features.

Visibility

For diver's watches used in life-critical diving situations, not only water resistance but also 'visibility' is considered essential. This model is equipped with the world's first electronic depth meter function. In addition to measuring the current and maximum depth, it also features an alarm function that is easy to hear underwater. However, the most important information is still the dive time. The deeper you go, the more your judgment declines, so this model pursues instant readability of the hands, carefully considering the size, shape, and luminescence area of the indexes and hands. It is truly a pioneering model that could be called the "bible of diver's watches."

Impactful Face

A major feature of this model is its timer function, which is specifically designed for windsurfing and yacht (dinghy) races. The development involved designers with actual yacht racing experience, focusing on making the watch easier to use and read. The digital display shows the most important information during a race—the elapsed seconds—most prominently at the 6 o’clock position. The elapsed time is also presented in a more graphical way, incorporating design elements reminiscent of car dashboards from that era, achieving both clarity and a sense of period style. As a result, this face design is highly distinctive and unforgettable at first glance. There is no doubt that this impactful design has played a key role in launching the new 'yacht timer' category as a product that is both user-friendly and unique.

Constraints into Character

The distinctive design of multi-band radio-controlled watches features an antenna positioned at the center of the dial, encased by thick cut glass and a ceramic bezel. It was precisely the limitations of the reception antenna developed for the world’s first wristwatch with the Cal. 7400 that gave birth to this one-of-a-kind form. If there had been no antenna constraints and the world’s first multi-band radio-controlled watch could have been designed freely, would this form have come into existence? Behind this form lies CITIZEN’s passion to create a wristwatch that keeps even more accurate time, and their belief in imagining and inventing ways to overcome many constraints. The design of this model is a symbolic example of the "fusion of technology and beauty." The design approach of turning constraints into originality and creating unique forms has also been used in past models. The greater the constraints, the more original models CITIZEN is likely to create.

Tracing with Finger

If you look at the watch from above, you’ll notice that the case and band are unified in a full-flow design, with the lines of the band smoothly connecting to those of the case. Instead of the typical four-lug case, this is a case designed exclusively for a metal band. This allows for a flowing expression throughout the design. Rather than the case and band each asserting their own individuality, they come together as a single exterior, expressing a unified character. The bezel is also thin and intentionally left undecorated, which maximizes the information conveyed by the dial. When viewed from the side, you can also see the flowing lines that make up the design. The bezel’s height is kept low, and there are no large steps, so the flow is uninterrupted. The cross-section of the case and band from 3 to 9 o’clock forms a gentle mountain shape. For the band, the center link is set one step lower, so the thickness is not felt. Thanks to this shape, a high level of comfort on the wrist is achieved both visually and physically. This smooth continuity in the design sometimes makes you want to trace the surface with your finger and enjoy its lack of resistance. Here lies one answer to the question, “What does it mean to wear a watch?”

Early Adopter Gadgets

This model is a watch that uses the Bluetooth® hands-free function found in mobile phones to notify you of incoming calls via vibration and light. The design, aimed at early adopters, features a gadget-inspired aesthetic with details such as a hairline-finished main plate, hex screws, and polyurethane parts reminiscent of the punched metal of speakers, all brought together with a precise, slightly retro shortwave radio feel. Through the upper window, you can see the vibrator motor. When this motor rotates, an LED light shines on it, diffusing the light to notify you of incoming calls. The design aims to provide both tactile (vibration) and visual effects. To enhance the gadget feel, the motor is intentionally made visible. Due to the thickness of the case, the back is shaped as much as possible with curves, utilizing the characteristics of plastic molding to improve the fit on the wrist. Additionally, a new structure was devised that combines a polyurethane band with an internal side push button and a free-adjust clasp, making it easy to put on, take off, and adjust.

Baby-like Sensation

This is exactly the kind of watch that people today should own; it truly gives you that feeling. In a world overflowing with things, it inspires a desire to cherish it, and the object itself, composed of gentle curves rather than strict geometry, evokes a sense of affection—almost as if you were handling a baby. The crown, which you turn carefully for fear of overwinding and breaking the mainspring, provides a satisfying click and a sense of spring resistance. The second hand moves with a crispness unique to mechanical watches. The ticking sound, which is louder than in modern watches, makes you keenly aware that there is a machine inside. When you open the case back to see the mechanism, the colimaçonnage on the sparkling gears catches your eye. The gears glitter in sync with the crown, making you want to keep turning it. The vividly colored rubies seem to decorate the moving escape wheel, changing appearance with every movement. The large regulator, which looks like you could adjust it yourself, gives you the sense of setting your own pace of time, rather than leaving it to the machine. It slips smoothly into the small right pocket of your jeans, which you don't usually use, fitting in your hand like an egg. You can always change the intervals between moments as you wish. It makes you want to handle it gently and with care, just like a baby. This is the very first watch that started a 100-year history.

Breeziness

CITIZEN Cal. F was developed as CITIZEN’s first men’s watch. Although designed for men, it does not feel bulky or thick like typical manual-winding watches, instead presenting a modern and smart overall impression. The bold, flat hairline surface on the top of the case stands out, while the polished sides of the case create a soft effect, resulting in a clean and elegant look. Additionally, the exquisite combination of two colors on the dial gives it a stylish impression. Fine lines are incorporated into the hands and fonts, achieving a delicate balance of tension and lightness. Its sophisticated and light appearance, which also reflects the trends of the time, still feels fresh today.

Charm

The shape, composed of spherical and curved surfaces, gently captivates many people. Its round and unconditionally cute form, along with its simple and familiar shape, inspires affection and makes you want to keep it close at all times. You can sense the careful handcrafting in every detail. The slight differences in the height and position of the end pieces add individuality. Its delicacy, which seems as if it could break if handled roughly, conversely makes you want to treat it with care and attention. Upon closer inspection, the shapes that evoke a feeling of 'cuteness' are also one of the elements that foster attachment.

Intuitive Understanding

At a time when most watches only had three hands, this model was the first domestically produced watch to incorporate day, date, and month calendar functions. The combination of a gold-plated case and a black crocodile leather strap instantly gives an impression of luxury, and the delicate craftsmanship on the gold dial and buckle confirms its high-end nature. The first thing that catches your eye are the windows for 'month' and 'day of the week.' Next, you notice the deep blue numbers from 1 to 31 arranged in an arc and the round-tipped hand pointing to them. It intuitively feels like a sun symbol, making it clear at a glance that this is the 'date display.' The sharp, bold sword-shaped hands have a strong presence, yet they harmonize with the base color of the dial, making it clear that the true stars are the 'day, date, and month.' Looking at the side, the push buttons have small indentations about the size of a ballpoint pen tip, making you want to press them with a pen. Pressing the push button at 2 o'clock rotates the 'day wheel' near 2 o'clock, pressing the one at 10 o'clock rotates the 'month wheel' near 10 o'clock, and pressing the remaining button at 4 o'clock rotates the 'date hand.' Everything is extremely easy to understand. Despite its new functions, this watch excels in allowing you to intuitively grasp its sense of luxury, display features, and even how to operate it.

The Beauty of Utility

Developed in 1958 as Japan’s first "bell-ringing watch," this model continued to sell well for many years, spawning various variations, despite its price of 9,200 yen—almost equivalent to a new university graduate’s starting salary at the time. The reason for its success, I believe, lies in how the additional alarm function is expressed as an indicator hand at the center of the dial, and in the distinctive crowns placed at the 2 and 4 o’clock positions for ease of use, beautifully integrating function and design. Excellent design, in my view, is when functionality is so beautifully integrated that one can intuitively understand how to use it and its purpose just by looking at its form, without needing to consult the manual.

By Eye and Touch

Among the many watches available, only those designed for people with visual impairments are made with the assumption that users will 'read the time by directly touching the dial and hands.' Every part’s shape and specification is carefully considered so that it can be touched safely and comfortably. The overall design of the watch is simple and modern. The openable bezel is fitted with a domed box glass, and when touched, its rounded shape gives a sense of warmth and reassurance. When you open the lid and touch the dial directly with your finger, you are first struck by the presence of the hands. The sturdy stainless steel hands, which do not shift position even when pressed a bit firmly, have a solid three-dimensional form from base to tip, making it easy to read the time by touch. The indexes are each shaped with a conical top, but you won’t feel any sharpness even when touching them with your fingertip. Their shape seems to be inspired by Braille. The resin-coated dial, like the glass, has a gently rounded shape, making its surface pleasant to the touch and giving you the urge to keep touching it. This is a model in which you can deeply feel the designers’ thoughtfulness toward those who need this watch.

Make It Invisible

This watch was manufactured for use by railway workers, making it something of an unsung hero supporting social infrastructure. To support such public transportation infrastructure, practicality has been given full consideration. For example, it has a function that stops the second hand at the 12 o'clock position to make it easy to set the time, and particular attention has been paid to legibility (ease of reading the time). Therefore, elements other than the dial, which are deeply related to legibility, are kept understated. For example, the thin and narrow bezel and its surface composition, the surface composition of the lugs, and the undercutting of the lower part of the case. However, rather than simply erasing their presence, overall harmony—beauty—is firmly maintained. Only the parts that truly should be shown are highlighted, while the rest are beautifully made to disappear. This intention seems to be embodied in this watch.

Pure Precision

A hand-wound three-hand chronograph wristwatch manufactured for about five years from 1967. According to advertising materials from the time, it appears to have been released as a product aimed at the younger generation. At that time, watches were transitioning from hand-wound to automatic winding, and automatic chronographs were released by other companies two years after the launch of the Record Master. Although it was produced for only a short period, it is a classic model, and its beauty lies in the delicate craftsmanship and attention to detail throughout.

Easy to Read

Kinder Time is a watch designed to support children by solving the problem that "children struggle to read the time" through a clearer way of displaying time. The two main features that make it "easy to tell the time" are showing the time in time zones and using matching colors for the hour and minute hands and their corresponding markers. Additionally, the second hand reaching all the way to the minute track is another thoughtful detail that makes reading the time easier. The vivid and energetic red and yellow colors, the CITIZEN logo on the dial that resembles an emblem, and the bright red leather strap reminiscent of a shiny new school bag all contribute to an exciting design. While this watch is sure to delight children, it also has aspects that are unusual for a children's watch. To make it easier to read the time, the case is slightly larger than typical children's watches. The sharp, well-defined surfaces give a somewhat edgy impression for a children's watch, but the clean, uncluttered design nicely balances the cuteness of the dial. The simple yet charming and easy-to-read Arabic numerals are also appealing to adults. The design shows a commitment to quality, never compromising just because it's for children, while always staying close to their needs.

Instant Recognition

A model designed to support running, equipped with a pulse detection sensor, an accelerometer, and a function to calculate calories burned during exercise. First, your eyes are drawn to the digital display outlined in red and the red button, while the button at the 12 o’clock position is slightly protruded to make it easier for your finger to find. The slope on the underside of the case is designed to make the LCD easier to read, and the hook-and-loop fastener on the leather strap allows you to wear it at the optimal angle. The large LCD display, which can be switched with a button, allows you to instantly capture the information you need while running, and the light function makes it easy to read the time even during night runs. When this model was released, at a time when neither running nor wearable watches were yet popular, it must have been quite innovative. It was created with sincere attention to ease of use for runners.

Organic Details

Watches, primarily made of metal, are products of industrial manufacturing, and nowadays, computers are mainly used in their design process. As a result, many designs tend to become inorganic. In this model, by incorporating curves and rounded edges into details such as the indexes, side surfaces of the case, bezel and case back edges, and the crown, a balance is achieved by adding organic elements to what could otherwise be an inorganic watch design. By adopting details that could even be described as biological in a sense, the shape is made moderately flexible, allowing it to be worn comfortably without psychological resistance or a sense of harshness for the wearer.

The Comfort Watch

By prioritizing 'consideration for people,' which means ease of use for everyone, this watch is filled with 'gentleness' in both its functionality and design. It is suitable for anyone, regardless of age or gender, and is easy to accept for all. As it is based on the concept of universal design, it thoroughly emphasizes two points: 'legibility' and 'comfort.' The rounded case without any edges and the universal font with plump, rounded tips are prime examples, and as a result of focusing on kindness to people, the watch also gives a gentle impression in its appearance, which is quite interesting. Because the concept is clear, the forms derived from it are also straightforward. This philosophy is reflected everywhere, from the easy-to-pull crown at the 4 o'clock position to the rubber clasp cover that protects your nails. The texture when touched is also considered: the smooth feel of the sand-blasted titanium and the soft touch of the clasp cover. As a product worn and operated on the wrist, the 'gentleness' that appeals to the senses is pleasantly felt.

Unbalanced Allure

This model is a basic field watch-style model composed of only the essential elements. The case, dial, crown, and leather strap—each major component features a design that is extremely typical for a field watch, coming together in a combination that is quintessentially basic. However, this model has a special twist: the sizes of several parts are unusual. The bezel is extremely wide, the indexes are disproportionately large, the crown is big and overly long, and the eyelets are round and oversized. Each part is noticeably larger than normal, to the point that the initial impression is one of imbalance. Yet, after gazing at it for a while... you realize that these unbalanced parts resonate with each other, resulting in a design that feels both attractive and powerful.

Pursued Simplicity

“Simple design.” While this sounds like a very positive thing, it is actually a rather ambiguous term. Does it mean minimal, plain, or clean? In fact, creating something simple is often more difficult than making something complex. This watch is crafted with meticulous attention to detail in its shape and specifications, pursuing simplicity with care. As a result, a refined and beautiful simple design has been achieved. Even now, long after its release, its beauty remains undiminished.

Visual Effects

Watches with distinctive details tend to be chosen only by certain buyers and wearers, but this model eliminates excessive decoration, offering a simple and elegant design that appeals to everyone. Even within its simple details, there are several sparkling highlights. The slim bezel gives the case an elegant finish and further emphasizes its thinness. Special attention has been paid to the indexes as well; by combining a matte-finished dial and ring with polished hands and indexes, the watch achieves a brilliant visual effect. Because of its simplicity, this watch is likely to be loved by a wide range of people for a long time, regardless of who wears it.

Classic Style

Every detail, from the overall impression down to the smallest elements, has been meticulously crafted, resulting in a beautiful design that not only looks stunning but also offers excellent legibility and comfort. The compact case size, seamlessly connected mesh band, skin-friendly coloring, and a modern twist on a classic image all come together to create a design that brings satisfaction and happiness to the wearer.

Essence of Beauty and Harmony

This design expresses the sense of beauty cherished in the hearts of the Japanese people throughout the entire watch. Most symbolic is the dial, beautifully adorned with a delicate cherry blossom petal pattern. The scene of cherry blossoms in full bloom and their petals fluttering vividly comes to mind, evoking a sense of fleeting beauty—something that lies at the core of Japanese sensibility and culture, even today. Moreover, this model is not only luxurious but also practical for everyday use, equipped with Eco-Drive and signal reception functions for ease of use. Wearing it stimulates the wearer’s sense of beauty and adds richness and color to life, making it a truly captivating design.

Crystal of Light

At first glance, you might be tempted to answer "Is it a watch or a jewel?" with the latter, as this model completely breaks away from the conventional appearance of a watch. The bold design fully embodies the concept of "wearing light." The crown is made extremely small, the case is chamfered, and even the clasp is boldly adorned with sapphire, thoroughly expressing the concept. The dial is minimized to the limit without losing balance, fitted with hands inspired by crystals, and the finishing touch is a glass thicker than the center of the case, giving the side profile an impressive presence. Unconstrained by the boundaries of wristwatches, its pursuit of beauty is exhilarating.

Fusion of Beauty

A captivating model that beautifully fuses the 'beauty of the cosmos' with 'Japanese aesthetics.' Despite the many complex elements—such as hand-applied lacquer and Chirijiraden by artisans, a three-dimensional dial structure, and a moon phase—there is no sense of excessive ornamentation, giving it an allure that makes you want to gaze at it forever. This is likely due to the excellent balance of adding and subtracting elements, not only in size but also in color and finish. The case, simple yet dynamic, serves as a vessel that perfectly highlights the dazzling dial, which is meticulously crafted down to the finest detail.

SOLID FLOWER

A watch made of titanium. While titanium generally has a somewhat tough image, the design of this watch approaches from a place of delicacy. When I first saw it, it gave me the impression of a miniature flower. The design dynamically incorporates multiple curves. The band is shaped like a leaf, the crown is shaped like a flower, and the dial also features floral patterns. The Roman numeral indexes give the watch an elegant atmosphere, and Duratect Platinum is applied, targeting women. These elements not only highlight the beautiful, glamorous, and feminine atmosphere of the watch, but also soften the tough image of titanium while retaining its advantages of hardness and lightness. Thus, something that could be called a "Solid Flower" has been created.

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.