POWER IN THE GLASS

Eco-Drive VITRO

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"VITRO" means "inside the glass" in Latin. While this "glass" appears to be completely transparent, in reality, it contains semiconductors arranged in ultra-fine lines that are invisible to the human eye. In other words, this "glass" is a transparent solar cell.
To emphasize its transparency, a transparent case back has been adopted, allowing you to see through the case. This is a challenging idea that creates multiple layers within the limited space of a women's model.
In CITIZEN products, the connection between technology and beauty is extremely close and powerful. Designers are always striving to challenge new forms of expression that can surprise people by deeply understanding this correlation between technology and beauty, and the solar cell within this glass has become one of the footprints moving forward. We are always imagining the future that awaits beyond this point.

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Simple case and band design, that draw user's attention on the dial and the see through space. (skeleton case design)

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Bangle shape case design for women's.

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The minute hand passes over the inner case. The tips of the hour and minute hands are curved.

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The case and band are smoothly connected.

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The movement visible through the skeleton case back highlights the transparency of this model.

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Thanks to the skeleton structure, light easily passes through the solar glass.

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Inside this "glass," extremely fine semiconductors are arranged, functioning as a solar cell.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

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Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

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Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?