FIVE FACES

MEME OF CITIZEN

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In the early 2000s, when travel demand was increasing worldwide for both business and personal purposes, this watch was introduced as the world’s smallest quartz world time watch at the time. The watch, featuring five distinctive dials, was created with the idea of allowing users to instantly see the time in different cities at a glance. Targeted at female users, the “Five Faces” arranges its simple yet sharp bangle-shaped case vertically. The delicate sheep leather strap not only gives a contemporary and elegant impression, but also offers excellent comfort, making it both a functional watch and a modern accessory. The impressive "Five Faces" is a practical tool that tells the time for each “face,” serving as a world time teller for everyone.

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A very unique & delicate watch which can show 5 cities local time.

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Bangle design with sharp case line appear simple contemporary styling.

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The bangle-shaped case with a polished finish features a contemporary and elegant design.

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The city names are expressed by engraving rather than ink. The refined font is perfectly suited to the sharp and clean case.

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Hidden crown keep the case clean & sharp with smooth curve.

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The combination of the sharp, polished case and the soft-textured sheep leather strap gives the impression of both a watch and a contemporary accessory.

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The fine sunray finish on the dial creates a delicate luster, giving the dial a mirror-like high reflectivity.

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The tips of the hands are rounded, echoing the design of the bezel. The hour hand is colored red, making the time easy to read.

ENGINEER'S EYE

World’s Smallest Quartz Movement

A world-time watch equipped with five of the then world’s smallest analog quartz movements. It was developed as a high value-added watch made possible by ultra-compact movements achievable precisely because they are quartz, paired with the freedom of design that leverages them. Compared to CITIZEN’s previously smallest movement, it achieves an overwhelming reduction to about one-third the area, and even less than half when compared with other companies’ small movements. In 2007, it was recognized by Guinness World Records as the smallest movement in the world. To achieve miniaturization, a button-based correction system was adopted instead of a crown, and dedicated downsized components were prepared for the crystal resonator and the battery. Reliability was also enhanced for use as a movement in high-end jewelry watches, with design considerations such as the use of jewel bearings and a high-capacity capacitor to ensure stable operation even with ultra-compact batteries. Attention was paid to the movement’s internal appearance, and, as with “The CITIZEN,” selected experts handled everything from parts machining to assembly. New challenges were also pursued for the exterior, including a case finished entirely by CNC machining from raw material, and bands such as a flexible metal mesh band wrapped with genuine leather.

WATCH

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

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Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?