FIVE FACES

MEME OF CITIZEN

https://ms.citizen.jp/assets/005_01-05_ミーム_01

2024.03.25

In the early 2000s, when travel demand was increasing worldwide for both business and personal purposes, this watch was introduced as the world’s smallest quartz world time watch at the time. The watch, featuring five distinctive dials, was created with the idea of allowing users to instantly see the time in different cities at a glance. Targeted at female users, the “Five Faces” arranges its simple yet sharp bangle-shaped case vertically. The delicate sheep leather strap not only gives a contemporary and elegant impression, but also offers excellent comfort, making it both a functional watch and a modern accessory. The impressive "Five Faces" is a practical tool that tells the time for each “face,” serving as a world time teller for everyone.

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A very unique & delicate watch which can show 5 cities local time.

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Bangle design with sharp case line appear simple contemporary styling.

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The bangle-shaped case with a polished finish features a contemporary and elegant design.

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The city names are expressed by engraving rather than ink. The refined font is perfectly suited to the sharp and clean case.

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Hidden crown keep the case clean & sharp with smooth curve.

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The combination of the sharp, polished case and the soft-textured sheep leather strap gives the impression of both a watch and a contemporary accessory.

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The fine sunray finish on the dial creates a delicate luster, giving the dial a mirror-like high reflectivity.

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The tips of the hands are rounded, echoing the design of the bezel. The hour hand is colored red, making the time easy to read.

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Challenging Design

Throughout its history of over 100 years, CITIZEN has produced numerous world firsts and world records. This article introduces epoch-making products that have pioneered new possibilities for watches by incorporating the technology of each era.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.