A Reversal of Thinking

Eco-Drive METAL

https://ms.citizen.jp/assets/054_06-12_リングソーラー_01

Taking advantage of the structural constraints of the ring solar system, where the solar cell is placed on the inner surface of the case, this model features a ring shape inside the case that appears to float in midair. The visual effect makes the inner dial and the separate outer ring appear as if they are a single, three-dimensional dial with varying heights. The same stamped pattern is applied from the dial to the separate outer ring, and the indexes are arranged radially, which plays an important role in enhancing this effect. The wide-opening case, freed from the constraints of the dial opening, achieves a surprisingly thin appearance from the side by boldly trimming the back, creating an unexpected effect that differs from the impression from the front.

undefined

The boldly placed ring inside the case serves as a strong accent, and the indexes arranged across the ring create an effect that makes the dial appear more expansive.

undefined

Unlike the impression from the front, the side view of the case is extremely thin, showcasing the ingenuity of the design.

undefined

A ring with a floating presence is placed inside the case, visually connecting the inner dial and the separate outer ring, creating an effect that eliminates the sense of constraint from the dial opening.

undefined

By applying the same stamped pattern to both the dial and the separate ring, and arranging the indexes to connect radially, the dial appears larger.

undefined

The combination of the triangular shapes at the tip of the lugs and on both sides of the single-leg lugs gives a sharp and modern touch.

undefined

The back of the case is boldly trimmed, and together with the finish, the side view appears extremely thin.

undefined

By raising the inner ring section of the case, a visual effect is created that makes the dial and the separate outer ring appear as a single dial.

WATCH

CREDIT

RELATED

https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?