Live On

“Designing Emotion” is CITIZEN’s design philosophy, born from a project started in 2016 to explore what makes CITIZEN unique. ― A watch exists alongside emotion. The excitement at first glance The gentleness you notice when you touch it The sense of security when you put it on your wrist The joy you feel when you glance at it in a quiet moment The affection that grows as you spend time together The indescribable emotions deep within your heart Resonating with the wearer’s feelings, Awakening latent emotions— That is the design we strive for. ―