Left: Perlage processing Right: Components with protective plating

We struggled and deliberated over how to balance the classical display style of center two hands with small second and CITIZEN’s image of innovation. As a result, the developer’s philosophy of “adhering to the origins of the watch” was also carried over to the exterior, leading to a design concept of “forms that intuitively convey the precision of the exterior.” The shape does not aim for eccentricity but instead thoroughly eliminates unnecessary lines for a refined form.

More than just a reissue

At first glance, the case without lugs may evoke quartz watches from the 1970s, but it is by no means a reissue of a past design. This result was reached by pursuing the same theme as back then: symbolizing CITIZEN’s spirit of innovation and challenge. In other words, in visually expressing the high precision of time, we followed a similar thought process as the designers of that era.

The integrated case and bracelet, crafted with highly precise cutting, combine polished and hairline finishes. The vivid reflections and shadows that convey the hardness of the stainless steel give an impression akin to viewing a high-definition image. Compared to the 1970s model (right), the integration and sharp finish of the connection between the case and band (red frame) offer a design approach distinct from a reissue.

The Importance of Visual Effect

I believe that for wristwatches, it’s not the actual dimensions but “how it looks and feels” that matters. For example, by adjusting the angles of the upper and lower slopes on the case side and setting the width of the rising surface narrower, the watch appears thinner than its actual size. The sense of unity between the case outline and the band outline was repeatedly simulated and checked in 3D modeling to ensure beauty when viewed at an angle, as it would appear when worn. Working on this model, I was once again reminded of the importance of actually seeing the fine balance of shape and texture with one’s own eyes.

Top: Before modification Bottom: After modification
By changing the angles of the upper and lower slopes on the case side and narrowing the width of the rising surface [A], the case appears thinner despite having the same dimensions. In addition, by adding a polished slope to the tip of the case [B], the sense of unity with the band’s slope [C] is enhanced.

Dial Expression

I believe the dial design is the key element of a watch, as it is the component most frequently seen. Therefore, I carefully examined how to incorporate the tension of the form, which visually conveys the precision of the exterior, into the dial. The indexes and printing were repeatedly considered in terms of length, width, and size, aiming for a layout that evokes the high precision of a meter. The base dial surface features a pattern inspired by natural beauty, fusing the accidental beauty of nature with the controlled, artificial beauty of the case and band, creating a pleasant contrast.

A calm yet majestic sea of clouds stretching endlessly. The white texture created by nature.

The accidental sandy patterns created by nature. The monochrome beauty produced by the shadows of the uneven surface.

A water surface stretched taut like a mirror. Stillness and reflection.

Indicating the Time

We made sure that the repeated act of “reading the time” would not cause any stress. The finish of the hour and minute hands features a V-shaped polished section to emphasize sharpness, while the flat section has a hairline finish to suppress blackout from mirror reflection, ensuring the tips are readable from any angle. The hand for the small second, which serves as a “symbol,” is set thin and long, and its movement evokes a sense of “life marking the passage of time.”

Sustained Satisfaction

I believe that the reason mechanical watches are felt to satisfy not only practicality but also self-expression and the desire for recognition is because their jewel-like beauty adorns the wrist, giving a sense of superiority, and the affection that arises from the machine, composed of many parts, moving in response to the wearer’s motion, like a companion. The sense of weighty appearance, the natural comfort and balance on the wrist—our aim was to create “the finest for everyday life” with a timeless and ageless design that sustains the satisfaction felt when worn and allows for new discoveries of satisfaction.