Evolved Watch

The RECORD LABEL 1984 chronograph is a modern refinement of CITIZEN's first multifunctional analog quartz watch with three motors, the 'SPORTE' series, which was released in 1984. While retaining the unique atmosphere of 1980s watches, it has been updated for practicality and environmental consideration by adopting a light-powered movement.

Simple yet Distinctive

PROMASTER is a brand for professionals on land, at sea, and in the air. In particular, diver's watches, which are designed for sea professionals, must meet strict standards set by ISO 6425, including high water resistance, a unidirectional bezel, visibility in the dark, and shock resistance. The product introduced here was born from the family model project of the 'PROMASTER AQUALAND 200m,' which was released last year to great acclaim. While inheriting the case lines and rotating bezel design, this ISO-compliant 200m water-resistant diver's watch adds new value with a GMT function and titanium material. In addition to the PROMASTER mission of functionality, durability, and safety, the watch was developed with a focus on the visibility and operability most needed in a diver's watch, and it won the Good Design Award in 2019.

Visualizing Precision

The newly developed mechanical movement Cal.0200 is a next-generation movement that achieves a high level of aesthetic quality by leveraging the technology and expertise of Manufacture La Joux-Perret S.A. (La Chaux-de-Fonds, Switzerland), a subsidiary. It was born from the fusion of Japanese and Swiss watchmaking cultures. The classical mechanism of center two hands with a small second reflects the developer’s strong desire to express a beautiful gear train that adheres to the origins of the watch. The design and assembly are carried out by CITIZEN, while the exterior decoration utilizes the advanced and diverse decorative techniques possessed by La Joux-Perret to the fullest. This is how the development of this movement began.

Dynamic Shapes and Meticulous Finish

In the Series 8 collection, model names are composed of three-digit numbers starting with 8, in line with the brand name. The second digit represents the portfolio: the smaller the number, the more modern the model; as the number increases, the design becomes sportier. Following the 870 and 880, the development theme this time was the '890,' the sportiest model in the Series 8 collection.

Simplicity in Many Functions

The PROMASTER AQUALAND is a diver's watch series equipped with a depth gauge. Under the concept of creating a diver's watch that embodies both the 'inheritance' and 'evolution' of AQUALAND, we revisited the fundamental concept of PROMASTER and developed a genuine diver's watch that expresses many functions in a simple way. In a broad market where minimal designer watches and impact-focused designs coexist, this model can be called a new standard, thoroughly pursuing functionality, durability, and safety to withstand harsh environments. Its high functionality and design have been recognized, earning it the Good Design Award in 2018.

Feeling Time

Since 2016, CITIZEN L has been developing products with the theme of “sustainability.” A new project was launched to propose a model that symbolizes the concept, as a new kind of luxury watch that combines an “ethical” approach with jewelry design.

Simplicity through subtraction.

Series 8 originally debuted in 2008 as a collection. Its distinctive feature was an innovative 8-part case structure for the time, based on an urban and modern concept. The collection was temporarily discontinued in 2014, but in 2021, eight years later, the new Series 8 was relaunched. Simple and modern. Simplicity through subtraction. While inheriting the design concept known as the 'aesthetic of subtraction,' the brand has restarted as a mechanical watch that combines the specifications and presence demanded today.

Feeling Nature

Since I have been involved with CITIZEN L since its launch in 2016, we have undertaken various initiatives from a sustainable perspective. Recently, with the increase in remote work and people seeking a more relaxed lifestyle, I felt the need to create something that fits the new lifestyle of women. Then, when I was thinking about the next new creation, I came across the word 'biomimicry.'