The Ignition Point of Innovation

The Santama Project (tentative) began with a call from the design magazine AXIS. The director of AXIS had many opportunities to ride the Seibu Line for a special issue, and upon looking at the map again, noticed that three companies—Bridgestone (Kodaira), CITIZEN (Tanashi), and Hitachi (Kokubunji)—are located in close proximity within the Tama region. The idea was that by having companies from different industries that are geographically close collaborate, they could generate new ideas and help solve local issues. The first meeting was held at Bridgestone, the second at CITIZEN, and the third at Hitachi. Incidentally, the project name will remain tentative until a concrete goal is decided.