Secret Touch

ATTESA DIRECT FLIGHT

https://ms.citizen.jp/assets/039_05-10_アテッサ 縦三つ目_01

If you take a careful look at the parts that make up the entire watch, you'll find a variety of hidden touches throughout.
[Dial - Index] Surprisingly, the index color is black. Since the base is also a black dial, the outline blends in. However, when you move the watch, the indexes sparkle, clearly conveying their texture. The contrast with the white luminescence applied to the top surface is striking, contributing to a sharp, linear look.
[Dial - Printing] White and silver printing are used selectively. Information that needs to be instantly recognized is emphasized in white, while supplementary details are shown in silver.
[Dial - Grid Pattern] You can't see it unless you look closely, but once you notice it, you realize it adds richness to the watch face. Its delicacy gives the impression of a high-tech, reliable watch.
[Band] The center and outer links are finished with vertical and horizontal hairlines, respectively. Even though they share the same curved shape, the different finishes create a distinct appearance. The polished end piece further enhances the sense of originality.
While the watch incorporates various hidden flavors and elements, they are skillfully blended and harmonized through expert techniques. Each element does not overpower the others, but instead, they complement each other’s strengths. The meticulous attention to detail mutually enhances the overall beauty.

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Smart and stylish. It gives an impression of discipline. The dial has a calm, spacious margin.

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The case back has no protrusion, giving a refreshing feel. It looks as if it would fit snugly on your wrist.

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The fine patterns create a sense of precision. While not overly assertive, they help build the image of a highly functional and reliable watch overall.

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The function display font. By using both white and silver printing, the display is given a clear hierarchy of importance.

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Lines as sharp as a Japanese sword.

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Appropriate spacing. It avoids the cluttered impression often found in multifunctional watches. The indexes are black, which further enhances the contrast with the luminescence applied on top.

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A white line printed at the center of the hour and minute hands. The linear expressions seen in many places come together to form the overall design.

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The center link of the end piece is raised to avoid emphasizing the vertical surface of the case.

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A surface composition that established one of ATTESA’s standards. The use of different finishes is skillful, and the ridges are clearly defined. The dial has a calm, spacious margin. It avoids the cluttered impression often found in multifunctional watches. The indexes are black, which further enhances the contrast with the luminescence applied on top.

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Two distinctive polished lines create a vertical flow. Although the bracelet has a simple three-row structure, the direction of the hairlines is varied to prevent monotony.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?