Radiant Icon of a Near‑Future

Concept Model Eco-Drive RING

https://ms.citizen.jp/assets/023_03-05_Eco-Drive RING_01

This watch was created as a symbol of the "fusion of technology and beauty," inspired by modern architecture. Its striking design and unprecedented light-harvesting system come together to create a piece of art that expresses the concept of the near future through a watch.
The structural combination of sapphire glass on the case side and the metal pillars of the central case is truly reminiscent of modern architecture. It balances the functionality of protecting the movement with the visible beauty of sparkling glass.
Rather than a simple three-hand watch, it also features a new expression of the moon phase, symbolizing the relationship between light and shadow that this watch represents. The index design, with its playful focus on the side view, contributes to a flawless overall design.
Placing what was once in front to the side—while it sounds simple, positioning the solar cell on the side was a challenge no one had ever attempted before. Thanks to the engineers' efforts, innovative technology and a novel form have come together.
This product was introduced to the world with the catchphrase "The Monster That Absorbs Light." This design, which has pioneered the future, absorbs light and radiates it brilliantly, becoming a crystallization of hard work. The attention to each part and the overall balance are beautifully embodied as a single symbol.

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A novel design befitting innovative functionality.

With the concept of "NO DETAIL IS TOO SMALL," the side design was inspired by modern architecture. Its structural form and the gaps between the case lugs create a futuristic space.

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From the front, the side of the case lugs is slightly visible, hinting at something on the side. This emphasizes the three-dimensionality and depth, while giving the case a complex and elaborate brilliance. The lugs that support the large case are sturdy and resemble elegant prongs holding a large gemstone.

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The sapphire glass on the side is divided into five pieces. These glass panels and the five pillars provide shock resistance and water resistance. It resembles a building with large windows.

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The crown, with its slanted shape, fits comfortably on the finger. It is simple yet easy to pull and matches the design of the case.

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The dial is made up of six parts, and the indicator ring consists of eight parts, all finely crafted. By minimizing printing and expressing details in three dimensions, a futuristic feel is achieved. This three-dimensionality also balances well with the voluminous case.

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The pearl coating on the leather gives the entire watch a sense of transparency, which harmonizes with the dial.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?