Sincere Beauty

CITIZEN SUPER DELUXE

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The 'Super Deluxe' is a model released in 1958. If you look at Japanese industrial products from the 1950s (Showa 25–34), you will find many practical items that are still widely used in daily life today. It was in this era that this watch was introduced to the world.
With its simple and practical appearance, there is no excessive decoration on the case, dial, or small parts, making it look easy to use and clearly reflecting the spirit of the times. If anything, the box-shaped glass, the crown shaped like the tip of a rocket, and the curved case back are three features that add just the right amount of character. The fine case lugs, slender bezel, and large dial diameter all showcase the beautiful attention to detail.
The outer edge of the dial is bent, and together with the box-shaped glass and curved case back, it truly embodies 'thinness, performance, and the beauty of craftsmanship.' CITIZEN's sincere attitude is clearly present in this product, giving it an appeal that would make it competitive even today. The gentle reflections from the bent dial processing are also soft and pleasant.
From this 'Super Deluxe,' you can feel both the sincere craftsmanship and a gentle warmth reminiscent of human touch.

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The distinctive slender bezel and the simple, elongated overall case silhouette. The box glass, which protrudes significantly on the top, is also an important aspect of its character.

The main body of the case has a simple and thin profile. The box glass and the rounded, protruding bubble back (case back shape) are also distinctive features.

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The case shape gives an overall slender impression. The bezel and lugs are thin, creating a somewhat delicate atmosphere. The glass is box-shaped, the case back is curved, and the side profile feels slightly thicker.

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The leather strap features a simple, stitchless style. It is crafted using the same calf material on both the front and back. A moderate pad inside the band gives it a gentle shape.

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One of the features of this model is the case back shape. It has a beautiful, rounded, bubble-like form unique to this era.

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A voluminous shape with rounded bulges on both the top and bottom, which cannot be imagined from the front view, is a distinctive feature.

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A dial shape with a bent outer edge, often seen in classic models. The beauty of metal craftsmanship is evident. The bent part softly and gently reflects light.

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A crown with a pointed shape, just like the tip of a rocket. In contrast to the simple case design, the crown shape is somewhat unique.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

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Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?