The Truth of Achieving Balance

PROMASTER NAVIHAWK

https://ms.citizen.jp/assets/016_02-05_ナビホーク_01

This model gives no sense of the busyness that is often the fate of multifunctional watches; instead, it feels refined, as if its styling has been mastered. Despite being packed with features—a slide rule, three sub-dials, and three LCDs (six displays in total)—the design remains well-organized from every angle. When you try to read each display, none of the markings interfere with each other. Rather than simply adding aviation watch-like touches, the focus is on composing the functional displays with utmost beauty. While this may seem like a paradoxical approach, it might actually be the most straightforward way to express the functional beauty and dignity of a cockpit.

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Although it has a slide rule, three sub-dials, and three LCD screens, the overall size is compact, the lines are minimal, and the shapes are softly formed, so it doesn’t feel cluttered. This sense of balance is its individuality. Even though the bezel is thick, the center of gravity feels firmly attached to the wrist. An attractive form is created with minimal moves.

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There is nothing that stands out in a bad way; the elements are organized and beautifully unified.

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The dial, equipped with five functions, is finished plainly without decoration. This, in turn, is the key to its "cockpit = sky instrument" look.

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Everything is printed with luminescence on a black base. The time can be read clearly even from a distance.

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The bezel resembles a compass. It catches the finger well and is easy to operate, while the stick-shaped protrusions provide a pleasant anti-slip effect. Although the lugs are actually short, the way the polished surface is cut makes them appear longer.

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The three central rows of the band are polished in a mountain shape, but the cross-section is rounded, giving just the right amount of shine and creating a thick band.

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The four buttons are kept to a minimum. The watch doesn’t feel bulky, nor does it feel flimsy; instead, it gives a sense of compactness.

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https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?