Early Adopter Gadgets

i:VIRT Caliber.W700

https://ms.citizen.jp/assets/077_10-09_Bluetooth_01

2024.03.25

This model is a watch that uses the Bluetooth® hands-free function found in mobile phones to notify you of incoming calls via vibration and light. The design, aimed at early adopters, features a gadget-inspired aesthetic with details such as a hairline-finished main plate, hex screws, and polyurethane parts reminiscent of the punched metal of speakers, all brought together with a precise, slightly retro shortwave radio feel. Through the upper window, you can see the vibrator motor. When this motor rotates, an LED light shines on it, diffusing the light to notify you of incoming calls. The design aims to provide both tactile (vibration) and visual effects. To enhance the gadget feel, the motor is intentionally made visible. Due to the thickness of the case, the back is shaped as much as possible with curves, utilizing the characteristics of plastic molding to improve the fit on the wrist. Additionally, a new structure was devised that combines a polyurethane band with an internal side push button and a free-adjust clasp, making it easy to put on, take off, and adjust.

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A gadget-inspired design with a precise, slightly retro shortwave radio feel.

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Polyurethane parts reminiscent of the punched metal of speakers, hex screws, and a hairline-finished main plate. The design, aimed at early adopters, is brought together with a precise, slightly retro shortwave radio feel. When there is an incoming call or message, an LED light shines on the vibrator motor, diffusing the light to notify you. The design aims to provide both tactile and visual effects.

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A new clasp structure that combines a side push button placed inside the polyurethane band with a free-adjust system.

WATCH

i:VIRT

Caliber W700

2006

CREDIT

https://ms.citizen.jp/assets/tadashi-nakamura

Product Designer & Researcher

Naoshi Nakamura

https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシードユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?