Origins to Future

On the occasion of CITIZEN’s 100th anniversary, CITIZEN designers themselves set out to explore what makes 'CITIZEN Design' unique. By studying past models and consolidating the insights gained, they articulated these as 'design sources.' This project, which spanned about five years and included objective analysis by external advisors, is introduced here.

Play, Learn, and Create

This project was launched to help families with children, who have been spending more time at home due to the COVID-19 pandemic, enjoy fun time together at home. It was born from a bottom-up approach, with employees raising children gathering voluntarily to share ideas. Even now, after COVID-19 has been downgraded to Category 5, we continue to share craft ideas on social media that allow children and adults to enjoy time together at home under the concept of 'Play, Learn, and Create Instantly.'