The Power of a Single Motif

DIGI-ANA

https://ms.citizen.jp/assets/012_02-01_デジアナ_01

The design theme of this model is, simply put, the hexagon. The hexagon is a shape reminiscent of the quartz crystal in quartz watches, making it a perfect design motif for cutting-edge quartz watches of the time. The dial is composed of a large digital section and a modest analog section, resulting in an extremely simple expression. Even the LCD segments of the digital display use numerals made up of hexagons, and the shapes of the windows for both the digital and analog sections follow this motif. Even the small dot shapes used for function indicators are hexagonal... This thoroughly applied motif not only gives users a sense of familiarity but also clearly defines the character of this watch. As a result, it serves as a good example of how such a motif can also improve functional visibility. When a design motif is present, delicacy is required in the design process. If it is too literal, it can feel cheap; if too weak, the design concept becomes unclear. In this respect, this watch maintains consistent details based on a single motif, from the overall form down to the smallest parts, achieving a sense of unity without sacrificing functionality or legibility. Skillfully unifying the entire design around a single motif in this way is an important element of the design process.

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The sharp surface composition is beautiful. The hexagonal motif is incorporated into the design, giving a sense of unity to the case, dial, and band. By today’s standards, it appears somewhat compact.

The dynamic sloped surfaces on the side of the case are a distinctive feature. This helps to soften the sense of volume of the case. The push buttons are small and do not disrupt the case profile.

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The sharp case lines are pleasant, and the case sides have a rounded shape. The contrast between the stainless steel color of the case and the black printing on the glass gives a bold impression.

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The case back is small relative to the case, and the sharp edge contributes to a thinner appearance. The push buttons are also modestly sized and unobtrusive.

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The battery case back is a bold accent on the back. By making the case back thicker, the case itself is made to appear thinner.

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The coexistence of analog and digital displays is the watch’s greatest feature. The integrated end piece structure with bold slopes enhances the fit on the wrist. The consistently expressed hexagonal motif on the case and dial is an icon of this watch.

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The hexagonal motif is repeated on the dial. Even the small dots are hexagonal. There is a sense of unity even in the digital segments and the CQ marking.

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A meticulously crafted 9-row band. The slightly thinner rolled band contributes to a light feel.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?