Leveraging the Characteristics of Materials and Technology

Ti+IP

https://ms.citizen.jp/assets/040_05-11_スーパーチタニウム_01

2024.03.25

This watch has two key features. One is that it uses titanium as its material. The other is that, although the dial is made of metal, it generates power and operates using light.
With titanium, it is more difficult to create sharp edges compared to stainless steel, which often reduces its appeal. However, this challenge is overcome through organic shapes and a bold polished finish.
The dial generates power by receiving light only through the three sub dials, allowing the rest of the dial to be made of metal. Unique processing further enhances the appeal of the metal dial.
By combining the bold polished finish of titanium with the distinctive allure of the metal dial, the overall design is well-balanced and crafted to easily catch the consumer's eye.
It is a product that immediately attracts attention and clearly conveys its appeal to consumers.

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The balance of the finish is designed so that the polished surface looks beautiful.

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On the side surface, the balance between polished and matte finishes is almost 1:1.

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By skillfully alternating polished and matte finishes, the surfaces are given clear definition.

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By organically blending the surfaces of the case and the band, a supple form is created.

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To clearly distinguish between polished and matte areas, the design incorporates pronounced steps, with the finishing process in mind.

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By using metal for the dial, color reproduction is enhanced and the finish appears even more beautiful. The distinctive 12 o'clock index improves legibility. The striped recesses and protrusions around the CITIZEN logo give a sporty yet dressy impression, making it suitable for everyday use.

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By designing the indexes to be simple and symbolic rather than complex, the watch gives an impression that is widely accepted.

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Light is received and power is generated through the sub dials at 12, 6, and 9 o'clock. While the solar cells can be faintly seen upon close inspection, their presence is minimized by the use of numerals and markers.

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https://ms.citizen.jp/assets/toshihiko-kita

Product Designer

Toshihiko Kita

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Feeling Light

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From Small Cues to Decoration

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