Being Protected

PROMASTER SUPER TOUGH

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By employing various innovations to protect the movement from external shocks, the result is a watch where distinctive design elements come together, embodying an aesthetic of 'protection.' The thick, rugged case, the separately constructed bezel with packing sandwiched in, screws, and end pieces all evoke images of fortresses, shields, and armor—symbols of defense. The watch gives a tough impression, suggesting it can withstand even the harshest environments.
What is interesting here is that the word 'ruggedness' can be reinterpreted from the user's perspective as a 'sense of security in being protected.' Because it is so well protected, users feel reassured that it can handle rough treatment, allowing them to use it freely and closely rather than keeping it at a distance. The design greatly contributes to this psychological benefit.
This model makes you realize the gap between its rugged, heavy appearance and the soft advantages it offers users, such as reliability and peace of mind.

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The case, with its armor-like, massive form, is truly impressive. Due to the small dial opening, it feels more compact than its actual size. Combined with the lightness of titanium, it is perfectly suitable for everyday use.

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The dial opening is just 23 mm, giving it an even smaller appearance than its actual dimensions. This can be seen as a result of enlarging the exterior to protect the movement.

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The hour hand is triangular, the minute hand is rectangular, and the tip of the second hand features a prominent round luminescence. By varying the shapes, legibility is improved.

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The extension buckle with a ratchet allows the watch to be worn even over mountaineering clothing.

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The case back is recessed on the wrist side, with no protrusions. A rubber cover is attached to fill this gap, providing a comfortable fit.

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The use of many minus screws and multiple components gives a sense of its complex construction. While intricate integrated shapes created by machining are symbols of 'precision,' this separate structure also conveys a different kind of 'precision.' The structure labeled 'shock-resistant bezel' allows the packing to absorb shocks. The vertical rise, as if towering, adds to its powerful presence.

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The screw-lock structure prevents shocks from the side surface of the crown from being transmitted directly to the movement. It is also designed to minimize protrusions.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

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Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?