Certainty

DRESSEL EXCEED

https://ms.citizen.jp/assets/048_06-06_ドレッセル エクシード_01

This model is crafted from "super hard alloy," a material renowned at the time for its exceptional beauty and hardness, and features a high-precision quartz movement. Leveraging the material's qualities of 'beauty and certainty,' the pursuit of a form that best showcases its brilliant polished finish is evident in the flat surfaces of the case, the sharply defined regular grooves, and the streamlined case lines without lugs. The dial pairs slender, refined indexes with bold, thick hands, resulting in a dignified face design that proudly demonstrates its precision. The confidence that only true craftsmanship can create something beautiful is visible throughout, making this a model with a bold and distinguished character.

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A dynamic case shape that makes the most of the super hard material. The stripe pattern creates a striking individuality and gives a strong, bold impression. The silhouette of the leather strap, which is not overly tapered, also exudes confidence. The bold composition of surfaces brings out the beauty of the planes, and the sloped surfaces create a thinner appearance.

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A flat case top from 3 to 9 o'clock. The beautiful polished surface expresses a hard, refined beauty.

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Regular, precise grooves. The decoration that takes advantage of the material showcases the high level of intricate craftsmanship.

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The beautiful ridged slopes of the case give a sense of luxury. The X-type lugs create a simple, streamlined impression.

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The rear slope is also sharply beautiful, creating a thinner appearance.

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The precisely squared-off corners of the case back design convey a sense of precision.

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Extremely fine bar printing at the 11 positions. The crisp tension stands out even against the striped pattern of the dial, reflecting the confidence in the high-precision movement.

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Hands with excellent visibility and presence. The powerful diamond shape gives a bold impression, and the M-cut cross-section emphasizes the center line.

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The mountain-shaped cut of the Roman numeral indexes beautifully reflects light and enhances the sense of hardness.

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The fine pattern on the buckle gives a sense of precision.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?