Seamless Minimal

ATTESA

https://ms.citizen.jp/assets/058_07-03_アテッサ チタン_01

Titanium, one of the most skin-friendly metals for the human body, achieves a high level of 'warmth'—the very essence of its gentleness—through a simple, smooth, and pleasantly soft form that you can feel instantly. Furthermore, the design is stripped of all excess to maximize the other key feature of titanium: its lightness. The band’s cross-section has no edges and rises seamlessly from the wrist, while the entire surface is finished so that you never feel any steps or ridges, expressing the subtle luster unique to metal in a thoroughly simple shape. The slight gap between the wrist and the watch is a thoughtful touch for comfort, reflecting the intent to create unity between the watch and the wearer. While simple shapes often lack a sense of movement, this watch’s band, when worn, has areas where the gap disappears and areas where it is clearly felt, creating a dynamic, ever-changing impression reminiscent of a living body. This model is the result of a thorough exploration of titanium as a new material, making the most of its advantages to provide maximum comfort for the wearer.

undefined

A model that eliminates all unnecessary elements, focusing on expressing the color and beautiful finish of titanium. The proportions of the hands and other parts are balanced to convey a sense of lightness.

undefined

Despite having no bezel, the design gives a 'thin' impression, with a seamless connection from the watch body to the band.

undefined

The finish uses a circular hairline that best captures light on the hairline. The sloped surfaces and ridges along both sides of the case silhouette are simple yet give a strong, sporty impression.

undefined

The rounded shape of the head part contributes to a gentle, pleasant feel against the skin.

undefined

The overall warm gray tone of the dial, close to the color of titanium, provides a sense of comfort and reassurance.

undefined

The large surface shape gives a sense of thinness, bringing the center of gravity of the watch closer to the wrist—resulting in a case shape that integrates with the arm.

The comfortable connection between the domed glass and the case surfaces enhances the sense of comfort.

undefined

The band has edges, but the smooth transition from the curved surface of the main body creates a pleasant accent.

undefined

The finish direction leverages the warmth of titanium, and the 'seamless shape'—with no protrusions or recesses—creates a gentle design that makes users want to keep touching it.

WATCH

CREDIT

RELATED

https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?