Baby-like Sensation

CITIZEN

https://ms.citizen.jp/assets/078_11-01_CITIZEN 16型_01

This is exactly the kind of watch that people today should own; it truly gives you that feeling. In a world overflowing with things, it inspires a desire to cherish it, and the object itself, composed of gentle curves rather than strict geometry, evokes a sense of affection—almost as if you were handling a baby. The crown, which you turn carefully for fear of overwinding and breaking the mainspring, provides a satisfying click and a sense of spring resistance. The second hand moves with a crispness unique to mechanical watches. The ticking sound, which is louder than in modern watches, makes you keenly aware that there is a machine inside. When you open the case back to see the mechanism, the colimaçonnage on the sparkling gears catches your eye. The gears glitter in sync with the crown, making you want to keep turning it. The vividly colored rubies seem to decorate the moving escape wheel, changing appearance with every movement. The large regulator, which looks like you could adjust it yourself, gives you the sense of setting your own pace of time, rather than leaving it to the machine. It slips smoothly into the small right pocket of your jeans, which you don't usually use, fitting in your hand like an egg. You can always change the intervals between moments as you wish. It makes you want to handle it gently and with care, just like a baby. This is the very first watch that started a 100-year history.

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A case slightly larger than the bezel. There are no steps or breaks; it forms a continuous surface.

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Rather than a product, it feels like holding an egg in your hand.

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Because the knot of the cord touches the case, the bow does not hit the case and cause scratches. The tip of the minute hand is bent, making it easy to read the time.

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The unique enamel dial has a gentle white color, with a smooth luster that feels both rough and silky to the touch.

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The crown is sized for winding the mainspring, and the cut knurling fits the fingers just right. The end on the crown pipe side is shaped like a mountain, which is proof of the cut.

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Every time the very large balance wheel swings, the timing screws shine. The first things you notice are the "round hole wheel" and the "square hole wheel," whose edges sparkle, and the colimaçonnage is very beautiful.

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The Hoshi-E-Su mark, still used in Tanaka Precious Metals' luxury line, is engraved here. The inside of the lid features a perlage pattern, and the strong polish reflects the watch's movement. "Commemorating the merger with Tokyo Electric Power" is engraved. The synthetic ruby holding the escape wheel is set at a distance from the main plate, so the escape wheel shines pink through it.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?