Ephemeral Continuum

Concept Model Eco-Drive EYES

https://ms.citizen.jp/assets/062_07-07_Eco-Drive EYES_01

This model feels like a collection of ephemeral elements. The large, dome-shaped sapphire glass, the gently curved hands that follow its contour, the grayish printing, and the ceramic material that, while shining with a beautiful smooth surface, is actually fragile—all these features give the watch a sense of beauty as a product, yet also evoke a certain weakness and transience. The floating glasses-like parts seem to gaze at you, giving an organic impression.
Not only visually, but also through touch, the design reinforces this concept. The silicone band (liquid rubber strap) is soft and feels very pleasant to the touch. This band, with its simple, undecorated surface, gives a clean impression that matches the dial.
One of the keywords for this model is the 'light and shadow' created by the three-dimensional dial, but even that light and shadow is fleeting, constantly changing with the moment. The fleetingness of each moment, visible only at that time, and the continuity of those moments, can be said to define this model itself.

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A clean and refreshing impression. The blue hands and logo on the white ceramic create a beautiful presence. The three-dimensional indexes and the height of the hands give a sense of depth through the shadows they cast. The light-reflecting ceramic further emphasizes the brightness.

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The main body of the case is shaped like a cup. The mortar-shaped indicator ring gives the impression of connecting outward. The entire case seems to capture the light.

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The glasses-like parts that strengthen the character of this model. Supported by parts on both sides, they give the impression of a living creature looking at you.

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It is satisfying to see the main body of the case fitting snugly into the lugs. The vessel of light is further supported by another vessel. The light is not spilled but converted into energy.

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The silicone band has a soft appearance thanks to the sand-blast finish. It also feels soft and pleasant to the touch.

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The three-dimensional parts cast soft shadows, yet the face radiates a powerful gaze. The dial, which lets you feel the presence of light through its shadows, shows a different expression at every moment.

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A bold cut shape. The wide flat surface on the top reflects light all at once. The contrast between the soft shadows and the strong reflections is fascinating.

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The hands curve along the glass. Their silhouette is smooth, gently and softly telling the time.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?