Other-Oriented Lens

ATTESA DIRECT FLIGHT

https://ms.citizen.jp/assets/034_05-05_アテッサ H610_01

2024.03.25

This model features a multi-faceted, sharply edged case characteristic of ATTESA, while also considering the 'essential elements' required of a business watch. The first of these essential elements is legibility. For example, in hectic situations, being able to clearly read the time is indispensable for a practical (business) watch. In this regard, this model is designed with a highly organized dial, unlike the cluttered dials often found on multifunction watches, making it easy to read the time.
Another important element for a business watch is the impression it gives to others. A watch used in business settings must suit the TPO (time, place, occasion). In this respect, this model, with its overall rounded shape, combines the signature ATTESA edges with a soft impression. It is a truly well-balanced masterpiece that fits perfectly into business scenes.

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The overall rounded shape gives a soft impression to others in business settings, and the dial is highly legible and practical.

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The case flows smoothly into the band, and the case back is slightly rounded, giving the impression of a comfortable fit.

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To prevent the overall weight of the watch from being biased toward the 3 o'clock side, a separate part is made hollow, maintaining visual balance.

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A well-balanced dial design with excellent legibility. The rocket-shaped index at 12 o'clock serves as an accent.

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Although there are many required function indicators, which can easily make the design look cluttered, the indicator ring is divided into two surfaces, resulting in a clear and tidy appearance.

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While featuring the multi-faceted cuts and edges characteristic of ATTESA, the overall rounded shape gives a soft impression.

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The band, which is narrower than the case, is fitted with decorative parts to create a natural connection from the case to the band. This also visually enhances the impression of a comfortable fit.

WATCH

CREDIT

https://ms.citizen.jp/assets/takashi-iduka

Product Designer

Takashi Izuka

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

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Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

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Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

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From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?