Pursuit of New Value

To highlight the value of CITIZEN’s core technology, the light-powered Eco-Drive, a total of eight concept models were unveiled between 2009 and 2012. The models were selected through an in-house competition. The only rule was that they had to be 'powered by light.' With no other restrictions, designers were free to propose new products from a completely blank slate. The models were announced on a grand scale at BASELWORLD, the world’s largest watch fair held in Switzerland, drawing significant attention. Furthermore, the initiative did not end with the unveiling of the concept models; efforts were made to mass-produce them with their original designs as much as possible. Four of the announced models were produced in limited quantities, and their technology and design codes had a major influence on subsequent models.

Evolved Watch

The RECORD LABEL 1984 chronograph is a modern refinement of CITIZEN's first multifunctional analog quartz watch with three motors, the 'SPORTE' series, which was released in 1984. While retaining the unique atmosphere of 1980s watches, it has been updated for practicality and environmental consideration by adopting a light-powered movement.

Simple yet Distinctive

PROMASTER is a brand for professionals on land, at sea, and in the air. In particular, diver's watches, which are designed for sea professionals, must meet strict standards set by ISO 6425, including high water resistance, a unidirectional bezel, visibility in the dark, and shock resistance. The product introduced here was born from the family model project of the 'PROMASTER AQUALAND 200m,' which was released last year to great acclaim. While inheriting the case lines and rotating bezel design, this ISO-compliant 200m water-resistant diver's watch adds new value with a GMT function and titanium material. In addition to the PROMASTER mission of functionality, durability, and safety, the watch was developed with a focus on the visibility and operability most needed in a diver's watch, and it won the Good Design Award in 2019.