https://ms.citizen.jp/assets/感情のデザイン静止画1 _3

Designing Emotion

A short film visualizing the design philosophy of 'Designing Emotion.' This film is meant to encourage those living in this world.

https://ms.citizen.jp/assets/PRODUCT STORY2

PRODUCT STORY

A story told in the first person by the designer, describing how the product came to life.

https://ms.citizen.jp/assets/IMG0213-01 のコピー

AWARDS

Design awards that CITIZEN has received so far

citizen-design

CITIZEN DESIGN

CITIZEN upholds 'Designing Emotion' as its design philosophy. Watches are among the products worn for the longest time, and are deeply connected to feelings such as excitement, joy, and attachment. We believe that resonating with the wearer’s emotions and evoking latent feelings is the essential value of a watch.

PRODUCT STORY

A story told in the first person by the designer, describing how the product they created came to life.

product-story

ARTICLE

Various articles related to CITIZEN’s design, including event information and project introductions.

article

AWARDS

Major design awards that CITIZEN has received so far.

awards
about-us

ABOUT US

Introducing the daily life of the design department, including the environment where CITIZEN’s creations are born and the work of the designers.