No Distortion

EXCEED

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Words like “solitude,” “brilliance,” “sharpness,” and “purity” come to mind when you hold this watch in your hand. The polished surfaces and their composition on the case exude a nobility that makes you hesitate to touch it, even for a moment. The insistence on perfectly smooth surfaces has resulted in a case that sparkles like a gemstone. The carefully considered angles of each surface highlight the beautiful contrast of light and shadow, radiating an air of elegance. Such a noble image is achieved because there is absolutely no distortion present. To ensure this lack of distortion, an ultra-hard alloy was used for the material. The use of carefully selected materials and meticulous finishing has resulted in precision surface quality, embodying true functional beauty. Moving your gaze to the dial, its color is jet black. The finish, achieved through painted film polishing, also presents a completely distortion-free surface here. The sharpness is so refined that you can almost feel its keen touch. The hands and the four indexes are diamond-cut, giving them the same sharp, brilliant expression as the case. Here, you find “refined beauty and individuality” backed by “excellent craftsmanship” and “superior quality.”

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The case is composed of precise, distortion-free surfaces. The band’s outer line connects seamlessly to the ridges formed by these surfaces, expressing a sense of unity.

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By minimizing the step between the top of the band and the top of the case, and by balancing the upper slope, side surface, and lower slope of the case, the “thinness” is maximized.

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A wide, flat surface surrounds the glass. This surface emphasizes the sharpness of the design.

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The triangular slopes at the four corners create a multifaceted sparkle. The three evenly spaced grooves on the end piece correspond with the horizontal lines of the band.

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The lower slope of the case is also highly precise, showing attention to the seamless connection to the band when viewed from the side. A fixed structure is adopted to give a sense of unity between the case and the band.

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The unique Ajilo band is made up of fine, flat parts. Its intricate, distortion-free appearance is perfect for thin watches, fitting smoothly and softly on the wrist.

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A sharp, refined design with keen edges. Although it is a dress watch, the dial and hands ensure high legibility.

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The entire surface is finished with deep, distortion-free black painted film polishing, giving an elegant impression. While the four corners are sharply squared, the minute track is composed of rounded corners, making its individuality stand out.

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Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

From Small Cues to Decoration

"Band, hands, circle"—these are the minimal components by which people recognize a watch. ◆ A watch is a "wrist" watch because it has a band. ◆ A watch is a watch because it has hands. ◆ Time was created from the recurring cycles (circles) of celestial bodies. This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components. Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?