Showmanship

Concept Model SATELLITE WAVE H990

https://ms.citizen.jp/assets/067_08-05_SATELLITE WAVE_01

This model turns the constraints of using a large movement to its advantage, creating a dynamic, deep form that leverages the ample volume to substantiate its functions, resulting in an extraordinary presence. The design, composed of a contrast between black and green, combines beauty with the functionality of a watch. The case uses ceramic material to avoid affecting reception sensitivity, and features a highly glossy, smooth finish that cannot be achieved with plating. The vivid green coil encircling the outer edge of the dial is inspired by the antenna of the first radio-controlled watch. The bezel is placed on the sapphire glass surface, creating an expression as if it is floating, evoking the image of a satellite orbiting, and the motif of the green coil on the dial can be seen from the side, allowing enjoyment from every angle. The hour hand is three-dimensionally bent, and the letters engraved on the disc-type hand rotate, with precisely assembled parts operating in a small space. The way these parts function evokes the excitement of wearing a miniature city diorama on your wrist, offering a sense of fun that brings out the child in the user. Whether or not you are interested in watches, this model is designed to make you stop and stare. Such dramatic presentation is embodied in this watch.

undefined

Parts composed of black ceramic/stainless steel (DLC) are accented with vivid green resin, expressing the sense of speed of receiving signals from outer space. The voluminous glass envelops the deep dial.

undefined

The case is separated from the lugs. By subdividing the parts, the fine finishing details can be beautifully expressed. The beauty of the green resin finish on the side is where this effect is most evident.

undefined

The case lugs and case back are integrated into one structure. This idea is to create an expression that wraps around the main case body.

undefined

A structure that maximally showcases the possibilities of bonding technology is adopted. By bonding metal bezel parts to the sapphire glass, it creates a sense of openness and novelty, allowing the arrangement of dial components to be seen from the side.

undefined

The twelve green lines on the side of the case connect to the dial ring (index). This expresses that the watch receives external force and functions to tell time. The dial construction is surprisingly simple, but the stamped patterns and the shapes of the ring-shaped parts are meticulously designed for spatial presentation and balance when the parts overlap. The hands are three-dimensionally bent to express depth and space, and the use of disc-type display hands conveys a free approach to expressing the invisible passage of time.

undefined

The space packed into the limited area of about 40mm, with each element having meaning and movement, brings the exhilaration of wearing a miniature city diorama on your wrist. The crown and push buttons attached to the thick case feature a unified design detail even in the connecting pipes. A butterfly clasp that opens symmetrically to both sides is adopted, providing a cool appearance for both the model and the user when worn.

WATCH

CREDIT

RELATED

https://ms.citizen.jp/assets/image03

Challenging Design

Throughout its history of over 100 years, CITIZEN has produced numerous world firsts and world records. This article introduces epoch-making products that have pioneered new possibilities for watches by incorporating the technology of each era.

https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.