From Small Cues to Decoration

EXCEED EUROS

https://ms.citizen.jp/assets/098_12-06_エクシード ユーロス_01

"Band, hands, circle"—these are the minimal components by which people recognize a watch.
◆ A watch is a "wrist" watch because it has a band.
◆ A watch is a watch because it has hands.
◆ Time was created from the recurring cycles (circles) of celestial bodies.
This model seems to be a textbook example of a "watch" that focuses on these three elements. By lavishly decorating these three elements, it clearly establishes the hierarchy among the other components.
Isn’t this the ideal model for all watches, combining the "watch-like" qualities users seek with the beauty of an ornament that satisfies them?

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Although it is a simple three-hand watch, you can sense the attention to detail in each part. It has a very elegant presence, with a simple yet profound design.

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Within its simple silhouette, you can see a concentrated structural beauty. Despite its calm presence, it exudes a sense of luxury.

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By interrupting the case line, the band is emphasized.

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While keeping the case understated, its roundness and polished finish maintain a balance of prominence between the case and the band, so the case does not lose out to the band.

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The clear contrast between curves and straight lines enriches the form.

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The Roman numerals printed under the glass ring vary in thickness, adopting a highly legible font for excellent visibility.

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An elegant band, like a bracelet, assembled from over 140 parts. Slight gaps in the center links provide lightness and comfortable wear.

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The crown is set with a blue sapphire stone, creating a unified design with the sapphire glass ring on the bezel.

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By adding a record-cut finish to the outer rim and leaving some space, the dial achieves a good balance without appearing too sparse.

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The four-leaf clover engraving pattern is highly elaborate, combining curves and ridges for a gorgeous impression.

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The brilliant hands, a symbol of EXCEED EUROS, are three-dimensional and highly legible, featuring a non-hole design that covers the hole for the second hand, adding a sense of luxury.

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https://ms.citizen.jp/assets/070_10-02_カリキュレーター_01

Retro Future

In the 1970s, a new method of time display—digital display—was developed. At the time, this display function evoked expectations for watches of the near future. This watch was designed based on the idea of utilizing the effectiveness of digital display and, for the first time, adding a calculator function to a wristwatch. The first domestically produced wristwatch to combine watch and calculator functions is expressed with a unique design style: a central display monitor and 23 push buttons arranged radially around the perimeter. Achieving this in the classic round shape of a wristwatch is a testament to the creativity of watch designers. The artificial brilliance of the push buttons, arranged every 15 degrees. The simple lines of the case and band, free from any recesses or protrusions. These are the result of traditional machining, and the combination of a thick case and cool digital display creates a retro-futuristic feel through the imbalance of old and new technologies. Additionally, this early model is unified in gold, skillfully using gold with different textures for each exterior part, creating an elegant atmosphere despite the flashy color scheme. Although the distinctive button layout did not become standard, it exudes the coolness and pride of being a pioneer.

https://ms.citizen.jp/assets/100_12-08_L 漆玉_01

Feeling Light

Urushi beads, diamonds, and smoked glass—each reflects light differently, revealing a model with depth and ever-changing expressions depending on the light source and time of day. The simplicity of the case shape and dial design highlights the beauty of the details, allowing you to sense not mechanical time, but the gentle passage of time illuminated by light. Although there are no indexes on the dial, the hour and minute hands are easy to read, giving the impression of a bracelet that also functions as a watch. Furthermore, urushi lacquer is not presented in the traditional way, but is fused with the watch in a modern design, letting you enjoy a contemporary expression of traditional craftsmanship. Despite its asymmetrical shape, it is comfortable to wear and offers a special feeling, as if wearing modern jewelry.

https://ms.citizen.jp/assets/099_12-07_L ムービングダイヤ_01

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.

https://ms.citizen.jp/assets/097_12-05_エクシード_01

SOLID FLOWER

A watch made of titanium. While titanium generally has a somewhat tough image, the design of this watch approaches from a place of delicacy. When I first saw it, it gave me the impression of a miniature flower. The design dynamically incorporates multiple curves. The band is shaped like a leaf, the crown is shaped like a flower, and the dial also features floral patterns. The Roman numeral indexes give the watch an elegant atmosphere, and Duratect Platinum is applied, targeting women. These elements not only highlight the beautiful, glamorous, and feminine atmosphere of the watch, but also soften the tough image of titanium while retaining its advantages of hardness and lightness. Thus, something that could be called a "Solid Flower" has been created.