Marie Yoshida

Feeling Time

Since 2016, CITIZEN L has been developing products with the theme of “sustainability.” A new project was launched to propose a model that symbolizes the concept, as a new kind of luxury watch that combines an “ethical” approach with jewelry design.

Feeling Nature

Since I have been involved with CITIZEN L since its launch in 2016, we have undertaken various initiatives from a sustainable perspective. Recently, with the increase in remote work and people seeking a more relaxed lifestyle, I felt the need to create something that fits the new lifestyle of women. Then, when I was thinking about the next new creation, I came across the word 'biomimicry.'

Gentle Details

This model is the first in Japan to use Duratect Sakura Pink, aiming to express the mature and elegant atmosphere of this color. With a new design approach centered on Sakura Pink—a color that suits Japanese skin tones and exudes a subtle yet dignified expression—this model offers a fresh appeal distinct from previous best-sellers in the domestic market. Overall, the design is calm and understated, but the new, never-before-seen color and its elegance invite you to pick it up. The dial is easy to read, with black Roman numerals and hands. By limiting the visible colors, Sakura Pink stands out, giving the watch a simple impression and a dignified individuality. At first glance, the Roman numeral font appears linear, but subtle curves in the details create contrast and express a feminine strength. Additionally, the milgrain detail on the indicator ring softly connects the Sakura Pink case and the dial, creating an elegant sense of unity. The design gently asserts itself without being overbearing, and its careful attention to detail makes it a piece you will grow to love over time.

Certainty

This model is crafted from "super hard alloy," a material renowned at the time for its exceptional beauty and hardness, and features a high-precision quartz movement. Leveraging the material's qualities of 'beauty and certainty,' the pursuit of a form that best showcases its brilliant polished finish is evident in the flat surfaces of the case, the sharply defined regular grooves, and the streamlined case lines without lugs. The dial pairs slender, refined indexes with bold, thick hands, resulting in a dignified face design that proudly demonstrates its precision. The confidence that only true craftsmanship can create something beautiful is visible throughout, making this a model with a bold and distinguished character.

Breeziness

CITIZEN Cal. F was developed as CITIZEN’s first men’s watch. Although designed for men, it does not feel bulky or thick like typical manual-winding watches, instead presenting a modern and smart overall impression. The bold, flat hairline surface on the top of the case stands out, while the polished sides of the case create a soft effect, resulting in a clean and elegant look. Additionally, the exquisite combination of two colors on the dial gives it a stylish impression. Fine lines are incorporated into the hands and fonts, achieving a delicate balance of tension and lightness. Its sophisticated and light appearance, which also reflects the trends of the time, still feels fresh today.

SOLID FLOWER

A watch made of titanium. While titanium generally has a somewhat tough image, the design of this watch approaches from a place of delicacy. When I first saw it, it gave me the impression of a miniature flower. The design dynamically incorporates multiple curves. The band is shaped like a leaf, the crown is shaped like a flower, and the dial also features floral patterns. The Roman numeral indexes give the watch an elegant atmosphere, and Duratect Platinum is applied, targeting women. These elements not only highlight the beautiful, glamorous, and feminine atmosphere of the watch, but also soften the tough image of titanium while retaining its advantages of hardness and lightness. Thus, something that could be called a "Solid Flower" has been created.

Vitality of Nature

Many CITIZEN L models are inspired by shapes and light found in nature, and this model is themed around 'morning dew.' The three diamonds on the case move smoothly along the curve of the case, and the indexes are scattered across the dial, creating a story that evokes scenes from nature even for those who know nothing about the watch. Looking at the parts, despite the many asymmetrical elements—such as the dial pattern, index arrangement, crown position, and case shape—each is balanced in its placement, so there is no sense of discomfort or difficulty in wearing it. The asymmetrical design brings a rhythm and movement reminiscent of the vitality of nature, making you feel a relaxed, natural flow of time rather than a uniform one. Although the watch uses many diamonds and has a jewelry-like feel, the arrangement of the indexes and the spacing between the case and band give it an airy look, making it suitable for everyday wear as well.