Eco-Drive LOOP

https://ms.citizen.jp/assets/Frame 8978 (11)

Designer: Marie Yoshida
Year launched: 2010
12 categories: 12 / Expressive Beauty

Commentary: Ring of Light
This is a concept model themed around the “light” that powers Eco-Drive. Within clear glass, diamonds shine in a circular formation, and the second hand rotates while tracing an arc in midair. Featuring a mysterious “mystery” construction, the design is characterized by a sense of transparency and levitation. The movement is envisioned as a ring solar system, with a cut sapphire ring on the inner side surface of the case capturing the light. It is a watch like an art piece that expresses a world as if you were inside a dome that enfolds light. Not yet released.

Link tags
CAL.: ―
Watch type: Eco-Drive

https://ms.citizen.jp/assets/RING_02_25-14

Pursuit of New Value

To highlight the value of CITIZEN’s core technology, the light-powered Eco-Drive, a total of eight concept models were unveiled between 2009 and 2012. The models were selected through an in-house competition. The only rule was that they had to be 'powered by light.' With no other restrictions, designers were free to propose new products from a completely blank slate. The models were announced on a grand scale at BASELWORLD, the world’s largest watch fair held in Switzerland, drawing significant attention. Furthermore, the initiative did not end with the unveiling of the concept models; efforts were made to mass-produce them with their original designs as much as possible. Four of the announced models were produced in limited quantities, and their technology and design codes had a major influence on subsequent models.