Eco-Drive NOVA
- Designer
- Marie Yoshida
- Year launched
- 2012
- 12 categories
- 10 / Pioneering
- Commentary
Seeing the Light
This is a concept model conceived as the next generation of Eco-Drive. With special optical fibers and LEDs that cover the entire face, it emits living-like patterns of light—evoking memories, inviting you to keep staring—pursuing that kind of expression in a watch. As the grains of light move, fantastical scenes appear and fade in an instant before the hands indicate the time—like a city’s lights seen from the sky, or scenery such as sunlight filtering through trees or views from a train window. Not yet released.