LADIES

EXCEED

Designer: Marie Yoshida
Year launched: 2012
12 categories: 12 / Expressive Beauty

Commentary: The Lightness of Petals
This model is the first to attempt a jewelry-inspired design using titanium material. Inspired by the impression that 'titanium equals lightness,' the band is designed to resemble overlapping flower petals, with small polished surfaces on the edges to express the delicacy of petals. The first-generation model featured an elegant Arabic font for easy readability, and later, a classical Roman font model was added. The crown is also shaped like a flower, creating a gentle sense of unity. The design is intended to be refined and subtle rather than flashy, with the hope that it will be cherished and used for a long time.

Link tags
Product code: ES8040-62A
CAL.: H058
Watch type: Eco-Drive radio-controlled
Case material: Titanium

https://ms.citizen.jp/assets/097_12-05_エクシード_01

SOLID FLOWER

A watch made of titanium. While titanium generally has a somewhat tough image, the design of this watch approaches from a place of delicacy. When I first saw it, it gave me the impression of a miniature flower. The design dynamically incorporates multiple curves. The band is shaped like a leaf, the crown is shaped like a flower, and the dial also features floral patterns. The Roman numeral indexes give the watch an elegant atmosphere, and Duratect Platinum is applied, targeting women. These elements not only highlight the beautiful, glamorous, and feminine atmosphere of the watch, but also soften the tough image of titanium while retaining its advantages of hardness and lightness. Thus, something that could be called a "Solid Flower" has been created.