Caliber W700

i:VIRT

https://ms.citizen.jp/assets/TM84-0292
Designer
Naoshi Nakamura
Year launched
2006
12 categories
10 / Pioneering
Commentary

A gadgety feel that stokes the desire to own

The world’s first watch for mobile-phone linkage equipped with Bluetooth®, developed as a communication tool that notifies incoming calls and emails with light and vibration, and it also came with a contactless charging cradle. At a time when smartwatches did not yet exist, we aimed to create a sense of gadgetry for early adopters. Like vintage audio equipment, we emphasized the lateral hairline finish of the stainless steel and adopted hex-bolt fasteners. We deliberately exposed the vibrator used for call confirmation and shone LEDs on it while it rotated, aiming for a visual effect through the scattered reflections of light.

Link tags
Product code
TM84-0292
CAL.
W700
Watch type
Rechargeable Bluetooth
Case material
Plastic

RELATED

https://ms.citizen.jp/assets/077_10-09_Bluetooth_01

Early Adopter Gadgets

This model is a watch that uses the Bluetooth® hands-free function found in mobile phones to notify you of incoming calls via vibration and light. The design, aimed at early adopters, features a gadget-inspired aesthetic with details such as a hairline-finished main plate, hex screws, and polyurethane parts reminiscent of the punched metal of speakers, all brought together with a precise, slightly retro shortwave radio feel. Through the upper window, you can see the vibrator motor. When this motor rotates, an LED light shines on it, diffusing the light to notify you of incoming calls. The design aims to provide both tactile (vibration) and visual effects. To enhance the gadget feel, the motor is intentionally made visible. Due to the thickness of the case, the back is shaped as much as possible with curves, utilizing the characteristics of plastic molding to improve the fit on the wrist. Additionally, a new structure was devised that combines a polyurethane band with an internal side push button and a free-adjust clasp, making it easy to put on, take off, and adjust.