Eco-Drive EYES

Pursuit of New Value

To highlight the value of CITIZEN’s core technology, the light-powered Eco-Drive, a total of eight concept models were unveiled between 2009 and 2012. The models were selected through an in-house competition. The only rule was that they had to be 'powered by light.' With no other restrictions, designers were free to propose new products from a completely blank slate. The models were announced on a grand scale at BASELWORLD, the world’s largest watch fair held in Switzerland, drawing significant attention. Furthermore, the initiative did not end with the unveiling of the concept models; efforts were made to mass-produce them with their original designs as much as possible. Four of the announced models were produced in limited quantities, and their technology and design codes had a major influence on subsequent models.

Ephemeral Continuum

This model feels like a collection of ephemeral elements. The large, dome-shaped sapphire glass, the gently curved hands that follow its contour, the grayish printing, and the ceramic material that, while shining with a beautiful smooth surface, is actually fragile—all these features give the watch a sense of beauty as a product, yet also evoke a certain weakness and transience. The floating glasses-like parts seem to gaze at you, giving an organic impression. Not only visually, but also through touch, the design reinforces this concept. The silicone band (liquid rubber strap) is soft and feels very pleasant to the touch. This band, with its simple, undecorated surface, gives a clean impression that matches the dial. One of the keywords for this model is the 'light and shadow' created by the three-dimensional dial, but even that light and shadow is fleeting, constantly changing with the moment. The fleetingness of each moment, visible only at that time, and the continuity of those moments, can be said to define this model itself.