Being Protected
By employing various innovations to protect the movement from external shocks, the result is a watch where distinctive design elements come together, embodying an aesthetic of 'protection.' The thick, rugged case, the separately constructed bezel with packing sandwiched in, screws, and end pieces all evoke images of fortresses, shields, and armor—symbols of defense. The watch gives a tough impression, suggesting it can withstand even the harshest environments.
What is interesting here is that the word 'ruggedness' can be reinterpreted from the user's perspective as a 'sense of security in being protected.' Because it is so well protected, users feel reassured that it can handle rough treatment, allowing them to use it freely and closely rather than keeping it at a distance. The design greatly contributes to this psychological benefit.
This model makes you realize the gap between its rugged, heavy appearance and the soft advantages it offers users, such as reliability and peace of mind.