Noboru Goto

DESIGNER

https://ms.citizen.jp/assets/noboru_goto
Name
Noboru Goto
Specialty
Product design
Region
Japan
Career
Goto served as an OEM design lead, overseeing design development for major watch brands across Europe and North America. After an overseas assignment, he transitioned to a global design role and worked on overseas market models for the CITIZEN brand.
Favorites
Driving, tennis, and beer

RELATED PRODUCTS

RELATED ARTICLES

https://ms.citizen.jp/assets/020_03-02_サーモ_01

Harmony of Function and Design

In order to realize a special power generation method that generates electricity from the temperature difference between body heat and the outside air, the upper case body features structural innovations for cooling and lowering the temperature. Meanwhile, the case back is deliberately curved to enhance contact with the wrist and efficiently capture body heat, demonstrating delicate attention to functional efficiency. Furthermore, the design skillfully weaves in motifs that symbolically express the function of a 'watch powered by heat,' elevating it to a sophisticated design with a futuristic sense of novelty.

https://ms.citizen.jp/assets/054_06-12_リングソーラー_01

A Reversal of Thinking

Taking advantage of the structural constraints of the ring solar system, where the solar cell is placed on the inner surface of the case, this model features a ring shape inside the case that appears to float in midair. The visual effect makes the inner dial and the separate outer ring appear as if they are a single, three-dimensional dial with varying heights. The same stamped pattern is applied from the dial to the separate outer ring, and the indexes are arranged radially, which plays an important role in enhancing this effect. The wide-opening case, freed from the constraints of the dial opening, achieves a surprisingly thin appearance from the side by boldly trimming the back, creating an unexpected effect that differs from the impression from the front.

https://ms.citizen.jp/assets/090_11-13_プロマスター ランド_01

Unbalanced Allure

This model is a basic field watch-style model composed of only the essential elements. The case, dial, crown, and leather strap—each major component features a design that is extremely typical for a field watch, coming together in a combination that is quintessentially basic. However, this model has a special twist: the sizes of several parts are unusual. The bezel is extremely wide, the indexes are disproportionately large, the crown is big and overly long, and the eyelets are round and oversized. Each part is noticeably larger than normal, to the point that the initial impression is one of imbalance. Yet, after gazing at it for a while... you realize that these unbalanced parts resonate with each other, resulting in a design that feels both attractive and powerful.