Ti+IP

Designer: Toshihiko Kita
Year launched: 2013
12 categories: 05 / Functional Style

Commentary: A Timeless Design
Because it’s a watch meant to be used for many years, we aimed for a design that isn’t swayed by trends and never grows tiresome. As it was my first year after joining the company, I didn’t know much—even about the shapes and specifications of small parts like the second hand—so it took a long time to reach decisions. In addition, since we used titanium, which is difficult to machine, the case’s surface construction posed particular challenges, but thanks to the support of many people we managed to bring it into mass production. As a result, it became a model that has continued to be sold for over ten years and has earned widespread support.

Link tags
Product code: CA4011-55L
CAL.: B620
Watch type: Eco-Drive
Case material: Titanium

https://ms.citizen.jp/assets/040_05-11_スーパーチタニウム_01

Leveraging the Characteristics of Materials and Technology

This watch has two key features. One is that it uses titanium as its material. The other is that, although the dial is made of metal, it generates power and operates using light. With titanium, it is more difficult to create sharp edges compared to stainless steel, which often reduces its appeal. However, this challenge is overcome through organic shapes and a bold polished finish. The dial generates power by receiving light only through the three sub dials, allowing the rest of the dial to be made of metal. Unique processing further enhances the appeal of the metal dial. By combining the bold polished finish of titanium with the distinctive allure of the metal dial, the overall design is well-balanced and crafted to easily catch the consumer's eye. It is a product that immediately attracts attention and clearly conveys its appeal to consumers.