A business tool that blends into everyday life
This is a world-time model with a pointer-type analog display controlled electronically. We wrestled with how to express both functionality and appearance in a smart way. To underscore the image of the high precision of a signal reception watch, we employed a regular, grid-like dial pattern to emphasize an “engineered beauty.” As a watch, its exterior avoids excessive ornamentation; we repeatedly examined the planes and ridges achievable by machining through 3D simulations to arrive at a form that “feels thin.” In addition, we used a titanium case that is both lightweight and durable, expressing a “tool that blends into daily life” that can be used seamlessly in both on and off settings.