DIRECT FLIGHT

ATTESA

Designer: Takashi Izuka
Year launched: 2009
12 categories: 05 / Functional Style

Commentary: The attractiveness of Analog Operation
The world’s first world-time model that displays 26 cities on a disc. It features analog-style operation reminiscent of a mechanical watch, with the crown serving as the key control element. While prioritizing operability, we also pursued a cohesive form that harmonizes with the push buttons and case. Embracing the retro feel of analog displays, we arranged metallic components on the dial to accentuate each element’s three-dimensionality. By adding auxiliary parts to the junction between the case and the band, we achieved both beauty and toughness while ensuring a unified look when viewed from an angle.

Link tags
Product code: ATD53-3011
CAL.: H610
Watch type: Eco-Drive radio-controlled
Case material: Titanium
Design features: Direct Flight

https://ms.citizen.jp/assets/034_05-05_アテッサ H610_01

Other-Oriented Lens

This model features a multi-faceted, sharply edged case characteristic of ATTESA, while also considering the 'essential elements' required of a business watch. The first of these essential elements is legibility. For example, in hectic situations, being able to clearly read the time is indispensable for a practical (business) watch. In this regard, this model is designed with a highly organized dial, unlike the cluttered dials often found on multifunction watches, making it easy to read the time. Another important element for a business watch is the impression it gives to others. A watch used in business settings must suit the TPO (time, place, occasion). In this respect, this model, with its overall rounded shape, combines the signature ATTESA edges with a soft impression. It is a truly well-balanced masterpiece that fits perfectly into business scenes.