Senji Kaneda

The Power of a Single Motif

The design theme of this model is, simply put, the hexagon. The hexagon is a shape reminiscent of the quartz crystal in quartz watches, making it a perfect design motif for cutting-edge quartz watches of the time. The dial is composed of a large digital section and a modest analog section, resulting in an extremely simple expression. Even the LCD segments of the digital display use numerals made up of hexagons, and the shapes of the windows for both the digital and analog sections follow this motif. Even the small dot shapes used for function indicators are hexagonal... This thoroughly applied motif not only gives users a sense of familiarity but also clearly defines the character of this watch. As a result, it serves as a good example of how such a motif can also improve functional visibility. When a design motif is present, delicacy is required in the design process. If it is too literal, it can feel cheap; if too weak, the design concept becomes unclear. In this respect, this watch maintains consistent details based on a single motif, from the overall form down to the smallest parts, achieving a sense of unity without sacrificing functionality or legibility. Skillfully unifying the entire design around a single motif in this way is an important element of the design process.

Universality

This is the world’s first model to feature the technology now known as the "ring solar," in which solar cells are arranged in a ring shape. The model name Eclisse is Italian for astronomical phenomena such as solar and lunar eclipses, as well as meanings like "to cover" or "to hide." The solar cell, located in the gap between the glass and the dial, is likened to the diamond ring effect seen during an eclipse. Normally, Eco-Drive places the solar cell beneath the dial, requiring the use of light-transmitting materials for the dial. However, this model eliminates that restriction, making it possible to use a metal dial. The choice of a white opaque painting with polished coating for the metal dial brings a refined texture while ensuring excellent legibility. The case and band have a gentle bulge and a smooth finish that is not overly assertive, resulting in an elegant appearance. The center is polished, while the sides have a hairline finish, creating a flow of texture and a clean look. Overall, unnecessary elements have been removed for a sophisticated appearance, giving a sense of luxury. This is a universal design meant to deliver world-first technology to many people.

Rethinking

A model that makes you reconsider the possibilities of design through creative ideas. Originally, the movement had sub-dials at 12 and 6 o'clock. By rotating it 90 degrees and placing the push button at the 12 o'clock position, the sub-dials are now at 3 and 9 o'clock, and the calendar, now at 6 o'clock, is incorporated as one of the sub-dials. This design results in a 'three-eyed' chronograph face at the bottom. Placing the push button at 12 o'clock does not interfere with functionality at all. The case shape is also generously rounded, making it very comfortable to wear. This overall roundness is a major feature of the model, giving users a pleasant impression when held in the hand. The black and white contrast of the dial, which leads to the nickname 'Panda,' is also likely due to this rounded case shape. In this way, the shift in perspective of 'rotating the movement' brings a change to the design without compromising the original function of the watch, serving as a good example of maximizing its features. By changing the original concept, it is reborn in a completely different form. This flexible thinking broadens the scope of design and contributes to creating a special character. The nickname 'Tsuno Chrono' is proof of this. Such methods are effective design strategies for expanding the range of universal watch styling.

Tactile Design

This watch is an excellent example of how "function" and "usability" can coexist in a professional diver's watch. For PROMASTER, design must never hinder functionality. Therefore, much consideration has been given to the shape of each part. In addition to the unidirectional bezel ring structure, which is pressed down and rotated from the top, a double lock system that can be easily operated with a lock lever at 9 o'clock is adopted. The crown is shaped for a secure grip, the bezel ring is designed for easy turning, and the parts that touch the wrist have smooth, edge-free details. This watch is also equipped with a special feature: a "bezel ring disassembly structure" that allows users to disassemble and clean it themselves if sand gets inside. Normally, watches—especially diver's watches—should not be disassembled. This surprising feature gives users the satisfaction of being able to maintain their own tool. This model is valuable for achieving both the presence and satisfaction of professional gear, while also providing comfort and peace of mind. If functionality and wearing comfort are perfect, they provide users with a sense of security and comfort, leading to their delight. There are many important points in design, but a product that fulfills all of them is truly worthy of being called "user-friendly."