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Challenging Design

Throughout its history of over 100 years, CITIZEN has produced numerous world firsts and world records. This article introduces epoch-making products that have pioneered new possibilities for watches by incorporating the technology of each era.

Designed Impact

As Japan’s first electronic watch, there was a strong conviction that it would become a historic timepiece, and you can sense the designers’ determination to create a design with significant impact. As intended, it became a model that is unforgettable after just one look. At the time, the starting salary for a new university graduate was about 30,000 yen, which was roughly the same as the price of this model. Nevertheless, it gained popularity and left a lasting impact on CITIZEN’s history. Not only was it impactful, but it also featured thoughtful touches such as making the watch appear smaller and thinner, and hiding the crown within the case silhouette—demonstrating that the essential qualities required of a watch were not forgotten, which is also commendable.