MU

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Designer: Nobuhiro Kizaki
Year launched: 2001
12 categories: 11 / For All Citizens

Commentary: Embodiment of Universal Design Philosophy
MU is a product co-developed with external designers under the guiding principle of universal design. We adopted lightweight, skin-friendly titanium and refined it into a shape with no sharp corners. The crown is positioned at 4 o’clock so it is less likely to hit the back of the hand, and it is colored red for instant recognition. The dial, in pursuit of high legibility, features an original, easy-to-read typeface and carefully chosen color scheme; in addition, large markers are placed at four positions on the outer perimeter—12, 3, 6, and 9 o’clock—so that orientation can be grasped at a glance. We also prioritized usability by covering the clasp with a soft material to provide a gentle touch. Since then, the perspective of “legibility” has come to be emphasized in CITIZEN’s design development. Winner of the Good Design Award in 2001.

Link tags
Product code: CTM66-0273
CAL.: 6038
Watch type: Quartz
Case material: Titanium

https://ms.citizen.jp/assets/089_11-12_ミュー_01

The Comfort Watch

By prioritizing 'consideration for people,' which means ease of use for everyone, this watch is filled with 'gentleness' in both its functionality and design. It is suitable for anyone, regardless of age or gender, and is easy to accept for all. As it is based on the concept of universal design, it thoroughly emphasizes two points: 'legibility' and 'comfort.' The rounded case without any edges and the universal font with plump, rounded tips are prime examples, and as a result of focusing on kindness to people, the watch also gives a gentle impression in its appearance, which is quite interesting. Because the concept is clear, the forms derived from it are also straightforward. This philosophy is reflected everywhere, from the easy-to-pull crown at the 4 o'clock position to the rubber clasp cover that protects your nails. The texture when touched is also considered: the smooth feel of the sand-blasted titanium and the soft touch of the clasp cover. As a product worn and operated on the wrist, the 'gentleness' that appeals to the senses is pleasantly felt.