Caliber W770

Eco-Drive Bluetooth®

Designer: Hideki Inoue
Year launched: 2016
12 categories: 01 / Sophisticated Technology

Commentary: New edge / Next watch
In recent years, numerous smart watches have appeared on the market, but with this model, while pursuing the essence of a watch—its functions and emotional resonance—CITIZEN, as a watch manufacturer, points to the direction it envisions for smart watches. Distinct from smart watches that primarily rely on digital displays, this model embraces the original presence of a watch, adhering to a concept that insists on displaying all information in analog form. Alongside design accents such as a crystal with large chamfered edges, a boldly faceted case, and a dial that emphasizes a single sub dial, this model explores new possibilities for the watch. It received the Good Design Award in 2016 and the Chicago Good Design Award in 2017.

Link tags
Product code: BZ1020-22L
CAL.: W770
Watch type: Eco-Drive Bluetooth
Case material: Stainless steel

https://ms.citizen.jp/assets/010_01-10_BLUETOOTH_01

Connecting Forms

A watch that links to your smartphone via Bluetooth®. While it retains the essence of a timepiece that tells time, its invisible Bluetooth® functionality is expressed through its form, making it feel as though it connects us to our smartphones. The case shape is both sharp and smooth. The sides of the case are boldly trimmed, leaving a thin hairline surface that expresses thinness and a sense of edge. This thin hairline surface connects to the gentle curve of the soft lugs, and the flow of this surface evokes the image of a smartphone. Amidst the sharpness, there is also a soft and gentle impression. The glass, used widely like a display, and the cut glass further enhance its advanced look. The dial concentrates its displays at the 2 o’clock sub-dial, but the information is well-organized, and the matte finish ensures excellent legibility. Despite its complexity, the dial is organized and uniquely balanced, giving the impression of a high-function, new kind of 'instrument.'