Radio-Controlled

ATTESA

Designer: Shinichi Enomoto
Year launched: 2003
12 categories: 10 / Pioneering

Commentary: Turning Point
This groundbreaking model is the world’s first radio-controlled watch with a built-in antenna housed entirely in a full-metal exterior. It was a major project on which the company staked its fortunes, and we went through countless prototypes during the design development. I remember being ordered to start over many times by the division head at the time. We held numerous meetings with people on the production floor, and this model made us truly realize what kind of design is required to achieve a beautiful finish. When it was launched, we ran full-page newspaper ads, and it became a major hit product. I am convinced that the experience from that time was the turning point in my current watch design.

Link tags
Product code: ATD53-2611
CAL.: H410
Watch type: Eco-Drive radio-controlled
Case material: Titanium

https://ms.citizen.jp/assets/076_10-08_フルメタル電波_01

Tracing with Finger

If you look at the watch from above, you’ll notice that the case and band are unified in a full-flow design, with the lines of the band smoothly connecting to those of the case. Instead of the typical four-lug case, this is a case designed exclusively for a metal band. This allows for a flowing expression throughout the design. Rather than the case and band each asserting their own individuality, they come together as a single exterior, expressing a unified character. The bezel is also thin and intentionally left undecorated, which maximizes the information conveyed by the dial. When viewed from the side, you can also see the flowing lines that make up the design. The bezel’s height is kept low, and there are no large steps, so the flow is uninterrupted. The cross-section of the case and band from 3 to 9 o’clock forms a gentle mountain shape. For the band, the center link is set one step lower, so the thickness is not felt. Thanks to this shape, a high level of comfort on the wrist is achieved both visually and physically. This smooth continuity in the design sometimes makes you want to trace the surface with your finger and enjoy its lack of resistance. Here lies one answer to the question, “What does it mean to wear a watch?”