Intentional Deviation
When you look at it, you get the feeling you’re gazing at an audio device or something similar. The face, visible through the warm gray glass, has a nostalgic warmth even within its modernity. The large, barely-noticeable curve on the side profile of the case, which avoids a bulky look, and the coarse sand-blast specification on the case top together succeed in preventing the digital-leaning design from appearing cold.
As a style befitting the new technology of a radio-controlled watch, and as a style targeting young people, this direction was likely chosen. Although it is a watch, it is not designed in a typical watch-like manner, and perhaps because of that, even though it was released 18 years ago, it still doesn’t look outdated. It teaches us the importance of always maintaining a broad perspective, looking at various products from a design viewpoint, and surveying the world of watch design from above—not just within the watch world.
Born from the search for a marriage between the designer’s individuality and the worldview aimed for by the ALTERNA series, this is a style that intentionally deviates from the ordinary. That is the true charm of this watch.