BEANS

Concept Model

https://ms.citizen.jp/assets/Beans
Designer
Hideki Inoue
Year launched
2024(Introduced)
12 categories
10 / Pioneering
Commentary

Exploring New Possibilities for Watches

Although it is a watch, we did not cling to the idea of wearing it on the wrist. Instead, we explored various ways to wear and carry it, and made new forms our theme, in order to reconsider what a watch can be. We also asked how we could spark interest in watches and evoke a sense of excitement and thrill, and our design concept is “customization.” It allows for customizable ways of wearing it, and it enables users to express their individuality through the watch. With a small number of parts and a simple construction, the structure is designed to be easy to produce and to reduce the risk of failure.

CAL.
E033
Watch type
Eco-Drive
Case material
Stainless steel