SOUNDWITCH

Challenging Design

Throughout its history of over 100 years, CITIZEN has produced numerous world firsts and world records. This article introduces epoch-making products that have pioneered new possibilities for watches by incorporating the technology of each era.

Fusion of Technology and Design

SOUNDWITCH is a digital clock that can also play the radio. By making the main unit and the battery box for the radio detachable, you can use it as a clock while also enjoying the radio when you wish. This versatility is one of its main attractions. The clock body is made of plastic and, while the overall structure is linear, the careful rounding of the corners in the details prevents it from feeling cheap. Additionally, there are thoughtful touches for operability, and even as it incorporates new technology, the know-how from wristwatch design is evident in its user-friendly features.