Yumiko Ohtake

Play, Learn, and Create

This project was launched to help families with children, who have been spending more time at home due to the COVID-19 pandemic, enjoy fun time together at home. It was born from a bottom-up approach, with employees raising children gathering voluntarily to share ideas. Even now, after COVID-19 has been downgraded to Category 5, we continue to share craft ideas on social media that allow children and adults to enjoy time together at home under the concept of 'Play, Learn, and Create Instantly.'

As For xC

A best-selling, long-running model that has led the popularity of xC. Originally released as the world's smallest radio-controlled watch, "Minisol," it was designed with a floral motif. Delicate design touches inspired by flowers can be found throughout the lugs, dial, hands, and more, giving it a soft impression. It is also known for its excellent legibility and comfortable fit on the wrist, making it very approachable. While the case is adorably compact, it also features a bold design with a two-step bezel. Normally, a bezel might appear large, but the pink gold color of the second step stands out and tightens the overall look, so it doesn't feel out of place at all. The essence of this design, which combines delicate and bold elements, continues to be inherited by today's xC.

Pursued Simplicity

“Simple design.” While this sounds like a very positive thing, it is actually a rather ambiguous term. Does it mean minimal, plain, or clean? In fact, creating something simple is often more difficult than making something complex. This watch is crafted with meticulous attention to detail in its shape and specifications, pursuing simplicity with care. As a result, a refined and beautiful simple design has been achieved. Even now, long after its release, its beauty remains undiminished.

Essence of Beauty and Harmony

This design expresses the sense of beauty cherished in the hearts of the Japanese people throughout the entire watch. Most symbolic is the dial, beautifully adorned with a delicate cherry blossom petal pattern. The scene of cherry blossoms in full bloom and their petals fluttering vividly comes to mind, evoking a sense of fleeting beauty—something that lies at the core of Japanese sensibility and culture, even today. Moreover, this model is not only luxurious but also practical for everyday use, equipped with Eco-Drive and signal reception functions for ease of use. Wearing it stimulates the wearer’s sense of beauty and adds richness and color to life, making it a truly captivating design.