Eco-Drive LUNA

https://ms.citizen.jp/assets/Frame 8978 (1)

Year launched: 2012
12 categories: 12 / Expressive Beauty

Commentary: Hidden, It Blossoms
Selected in an in-house design competition and unveiled as a concept model at Baselworld 2012. Sixty diamonds embedded around the outer rim of the dial are illuminated in sequence by LEDs once per second, and their radiance indicates the seconds. Not released.

Link tags
CAL.: ―
Watch type: Eco-Drive

https://ms.citizen.jp/assets/RING_02_25-14

Pursuit of New Value

To highlight the value of CITIZEN’s core technology, the light-powered Eco-Drive, a total of eight concept models were unveiled between 2009 and 2012. The models were selected through an in-house competition. The only rule was that they had to be 'powered by light.' With no other restrictions, designers were free to propose new products from a completely blank slate. The models were announced on a grand scale at BASELWORLD, the world’s largest watch fair held in Switzerland, drawing significant attention. Furthermore, the initiative did not end with the unveiling of the concept models; efforts were made to mass-produce them with their original designs as much as possible. Four of the announced models were produced in limited quantities, and their technology and design codes had a major influence on subsequent models.