yasuyuki Yagi
DESIGNER
- Name
- Yasuyuki Yagi
- Specialty
- Product design
- Region
- Japan
- Career
- Yagi joined the company and was responsible for designing products for the Asian market. He later completed an assignment in Hong Kong. After that, he handled the design of products for the European market, the domestic market, domestic custom products, and OEM products. Since 2023, he has been in charge of design for BULOVA.
- Hobbies
- Cameras
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Accent
My first impression of this watch was that it is designed for women with refined beauty. The design seems to emphasize a smooth flow from the case to the band to create a feminine sense of balance. The ridge on the case lug serves as an accent, combining elegant sparkle and glamour. The indexes are arranged closer to the outer edge of the dial, leaving a wide open space in the center, which gives the entire dial a clean look and improves legibility. The iconic three-star design is well balanced on the dial. I believe that a design with both elegance and quality always feels beautiful, no matter the era.
CITIZEN Standard
Aiming to create a watch suitable for the new ideas and lifestyles of the 21st century, the first model of The CITIZEN was launched in 1995 with the concept of "living together." Equipped with a highly accurate movement with an annual deviation of ±5 seconds, it also features comprehensive after-sales service, including a 10-year free warranty, long-term repair support, and a dedicated consultation desk. This model is a symbol of CITIZEN's watchmaking philosophy. The simple form, unaffected by trends, and the refined design that fits any scene or style—both hallmarks of The CITIZEN—are expressed in the distortion-free polished surfaces and fine hairline finishes of the case. The shape and size of the lugs, designed based on data analysis, are optimized for Japanese wrists. For superior legibility, features such as anti-reflective glass coating and thoughtful design of the hands, indexes, and dial ensure the watch is easy to read from any angle. Additionally, with a low-metal allergy specification, this is a CITIZEN watch that is gentle on the wearer. This is a model worthy of bearing the name The CITIZEN, created in pursuit of the true essence of a watch.
Visual Effects
Watches with distinctive details tend to be chosen only by certain buyers and wearers, but this model eliminates excessive decoration, offering a simple and elegant design that appeals to everyone. Even within its simple details, there are several sparkling highlights. The slim bezel gives the case an elegant finish and further emphasizes its thinness. Special attention has been paid to the indexes as well; by combining a matte-finished dial and ring with polished hands and indexes, the watch achieves a brilliant visual effect. Because of its simplicity, this watch is likely to be loved by a wide range of people for a long time, regardless of who wears it.